Social Media Manager

Description:

Are you a talented Social Media Marketing Specialist with strong experience across both B2B and B2C social media? A well-established and highly regarded digital marketing agency near Norwich is looking for an experienced and versatile social media professional to join their growing team — offering a fantastic hybrid role where your ability to switch between business and consumer audiences will be genuinely valued.
  
The Role
As Social Media Marketing Specialist, you'll take the lead on planning, creating, and delivering social media strategies across a diverse portfolio of clients spanning both B2B and B2C. You'll be equally comfortable crafting professional, authority-building content for business audiences on LinkedIn as you are creating bold, engaging, and creative content that captures attention on TikTok. Alongside your organic social expertise, you'll also bring solid experience of paid social — using data and insight to drive measurable results for clients across the full spectrum of their social media presence.
  
Key Responsibilities

Developing and implementing tailored social media strategies for both B2B and B2C clients, aligned to their individual objectives, audiences, and brand voice
Planning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accounts
Creating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audience
Planning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platforms
Monitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendations
Developing thought leadership and professional content strategies for B2B clients alongside creative, high-impact consumer campaigns for B2C clients
Building strong client relationships, presenting strategies and performance reports with confidence and clarity
Staying ahead of platform updates, algorithm changes, and emerging social media trends — particularly across LinkedIn and TikTok
Collaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaigns What We're Looking For

Proven experience in a social media marketing role covering both B2B and B2C — agency experience is highly desirable
Strong, hands-on experience of LinkedIn and TikTok — both organic content and paid advertising on these platforms is essential
Solid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta Ads
A good understanding of the B2B buyer journey alongside a flair for creative, consumer-focused content and campaigns
Proficient with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar
Excellent written and creative communication skills with the ability to adapt tone, style, and format across very different brands and audiences
A data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clients
Strong client management and presentation skills
Based within commuting distance of Norwich for hybrid working requirements   What's on Offer

Salary up to £40,000 depending on experience
Hybrid working arrangement offering a great balance between office and home working
A creative, collaborative agency environment with a varied and exciting mix of B2B and B2C clients
Genuine opportunities for career development and progression
The chance to work across a broad and diverse client portfolio with a talented, ambitious team How to Apply
If you're an experienced Social Media Marketing Specialist with a strong grasp of both B2B and B2C social media — and the LinkedIn and TikTok expertise to match — we'd love to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch to discuss the opportunity in more detail