Shopper Marketing Lead

Description:

Shopper Marketing Lead
Slough (Head Office)

We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.

Join our snack-loving team
We’re looking for a Shopper Marketing Lead to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.

About the role

This is a high-impact role where you will bring KP Snacks brands to life across multiple touchpoints. You will lead the development and delivery of shopper marketing campaigns that build mental availability through distinctive brand assets, while driving physical availability through brilliant execution across all shoppers omnichannel journey.

You will create campaigns that interrupt shoppers, increase conversion and grow brand penetration. This role sits at the heart of Sales and Marketing, giving you the opportunity to shape how KP Snacks shows up in the market and delivers against its commercial goals.

You will work cross-functionally and externally with agencies and partners, ensuring plans are delivered right first time, on budget and with standout execution. If you enjoy working at pace, influencing others and making things happen, this role offers real ownership and visibility.

What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:

Competitive salary, alongside an annual bonus scheme with a strong track record of overachievement

£6,000 car allowance

Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care

KP Pension Plan – contribution matching up to 7% of your salary

25 days holiday, plus the option to buy more

KP4ME – our online platform for benefits, discounts, wellbeing tools and more

What will you be doing?

Lead shopper marketing campaigns
You will plan and deliver integrated shopper marketing campaigns aligned to the KP Marketing Masterplan, ensuring brilliant execution across core campaigns and NPD launches

Drive impactful activation
You will create compelling, insight-led activity that delivers strong brand presence and differentiation, bringing campaigns to life in a way that drives shopper engagement and conversion

Partner with Sales and Marketing teams
You will collaborate closely across teams to amplify commercial plans, ensuring shopper marketing investment supports profitable share growth and aligns with brand priorities

Own budget and campaign performance
You will manage the shopper marketing and display budget, track spend and lead campaign evaluation to generate clear insights and improve future execution

Manage agencies and suppliers
You will work with media, creative and POS partners to deliver high-quality activation, ensuring strong relationships, clear briefs and the best value for every £1 of investment

Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.

We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.

We’d love to hear from you if you can bring:

Experience in FMCG and fast-paced environments
You understand the pace and complexity of FMCG and are confident managing multiple priorities across campaigns

Strong shopper or brand activation capability
You can translate brand plans into compelling shopper campaigns that drive conversion and visibility

Commercial awareness and budget management skills
You are confident managing budgets, tracking performance and making decisions that deliver strong return on investment

Excellent communication and relationship building
You build strong, collaborative relationships with both internal teams and external partners, influencing effectively at all levels

A proactive, delivery-focused mindset
You take ownership, pay attention to detail and have a strong drive to make things happen and deliver results

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