SEO & PPC Lead

Description:

Kent-based applications only please.

Are you a Digital Marketing Professional who is highly proficient with planning, executing and optimising both SEO and PPC activities across a range of products?

We have an exciting opportunity for a SEO & PPC Lead to join our client, an established manufacturing company in the Thanet area on a permanent basis.

The benefits include a competitive salary, a great annual service package, a company pension scheme, free on-site parking and an early finish on Fridays.

Responsibilities:

Define and implement on-page SEO best practice, ensuring website content is optimised for user experience and search engine visibility.
Define technical SEO best practice and identify areas for improvements including site speed and mobile responsiveness. Supporting engineering team with enhancements.
Track, analyse, and report on data to measure SEO effectiveness.
Conduct keyword research to identify opportunities to optimise existing content.
Stay up-to-date with the latest search engine algorithm changes and SEO industry trends.
Work closely with the cross-functional team of developers, product managers, product marketers, and designers to ensure the successful implementation of SEO strategies.
Be responsible for day-to-day optimisation and management of all Google Ads campaigns to deliver on KPIs and improve return on investment for our range of brands.
Spot new opportunities within the PPC environment and present ways in which we can apply to our brands.
Coordinate reporting and performance analysis of all activities in order to make recommendations and optimise ROI.
Work with European and US e-commerce executives on non-UK campaigns.
Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods. Required Skills and Experience:

Several years SEO & PPC experience, with a proven track record of success in improving organic search and PPC performance.
Strong analytical skills and experience with SEO tools such as Google Analytics, Google Search Console, SEMRush (or similar).
Extensive experience with Google Ads - you will be the company's main Google Ads technician and therefore your knowledge of Google Ads will be second-to-none.
Experience of working with and managing relationships with third party agencies.
Proficiency in Google Analytics and Excel with the ability to report on monthly campaign performance and provide actionable recommendations and insights.
Self-motivated with good organisational skills and time management.
Proficiency in Microsoft Outlook, Word and Excel.
Excellent communication skills, both verbal and written.
Ability to adapt to changing priorities and commercial requirements.

To find out more about the position, please apply and we will be in touch to discuss the role in more detail.

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