Senior Performance Marketing Manager

Description:

Do you get a buzz from owning seven-figure media budgets and seeing the impact of every decision in the numbers within days?

Are you ready to lead a talented team and shape the growth model of a business entering its biggest chapter yet?

If so, read on.

The business

My client is a fast-growing, highly profitable digital consumer business and one of the leaders in its market. It was recently acquired by a major European group, which brings serious investment and ambition. With a new Managing Director and a new Head of Marketing on board, they’re building a stronger, more specialist marketing team, and this senior performance role is central to the next stage of growth.

The role

Reporting to the Head of Marketing and leading a team of three performance marketers, you’ll own the paid acquisition and retention strategy. This is a hands-on leadership role combining strategy, commercial ownership and operational excellence.

You’ll be responsible for:

Performance strategy: owning annual, quarterly and monthly channel plans aligned to commercial targets, with a sharp focus on CAC, LTV and profitability.
Channel leadership: leading Meta, TikTok, Snapchat, Paid Search, app acquisition, affiliates, native and display, including budget allocation, optimisation, audience strategy and forecasting.
Testing and experimentation: building a structured, evidence-led testing programme across creative, messaging, audiences, landing pages and funnels.
New channels: building the business case for, and launching, emerging channels such as DOOH, CTV, creator partnerships and audio.
Performance creative: defining creative testing frameworks and turning platform insight into winning direct-response creative.
Measurement and insight: acting as the go-to person for forecasting, budget pacing, attribution, channel contribution and ROI.
Team leadership: coaching and developing a high-performing team.
Partners: managing agencies, platforms and technology partners.
Must-haves

Extensive experience leading multi-channel performance marketing programmes
Significant hands-on experience managing seven-figure paid media budgets
Hands-on knowledge of Meta, TikTok, Snapchat and Google Ads, plus app acquisition and affiliate marketing
Experience leading and developing a fast-moving, high-volume team
A track record of building testing and experimentation frameworks
A strong understanding of attribution, measurement, forecasting and budget pacing
A strong grasp of direct-response creative and creative iteration at scale
A commercial, analytical mindset and excellent stakeholder management
Nice to have: experience in ecommerce, membership or app-based businesses; Northbeam or similar attribution platforms; incrementality testing; and CRM and lifecycle integration.

What’s on offer

very competitive salary, plus a bonus scheme currently being finalised
25 days’ holiday, a 4% contributory pension matched up to 7%, and enhanced sick pay
Monday to Friday, 9 to 5
A split between the Norfolk head office and London, ideally two days a week with your team in London, with travel covered
Real investment, senior backing and the chance to shape the growth model from the start of a new chapter
Interested?

Send your CV to Emma Baylis at Select Recruitment Specialists, or get in touch for a confidential chat