Details:
- Salary: £60,000 - 80,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Deeside County of Flintshire
- Date: 1 day ago
Description:
Are you passionate about building customer loyalty, driving long-term engagement and creating strategies that deliver measurable commercial value?
We're seeking an experienced Loyalty Manager to lead the development and execution of an ambitious customer loyalty strategy for a leading consumer-facing business. This is a pivotal role focused on understanding customer behaviour, maximising customer lifetime value and delivering compelling loyalty propositions that strengthen customer relationships and drive sustainable growth.
This is not a traditional CRM role. We're looking for a commercially minded loyalty specialist who can shape strategy, influence senior stakeholders and develop programmes that genuinely enhance customer engagement and retention.
Key Responsibilities
* Develop and own the long-term loyalty strategy aligned to wider business objectives
* Drive customer retention, engagement and lifetime value through innovative loyalty initiatives
* Analyse customer behaviour, market trends and competitor activity to identify opportunities for growth
* Lead the optimisation and evolution of existing loyalty programmes
* Work cross-functionally with Commercial, Marketing, Digital, Insight and Product teams to deliver customer-centric initiatives
* Build compelling business cases and measure programme effectiveness through meaningful KPIs
* Identify opportunities to improve customer experiences and increase programme participation
* Utilise customer insight and data to inform decision-making and strategic recommendations
* Present performance, opportunities and recommendations to senior leadership teams
About You
* Proven experience in a Loyalty Manager, Loyalty Strategy, Customer Loyalty, Retention or Customer Engagement role
* Strong understanding of loyalty programme development and customer lifecycle management
* Commercially astute with the ability to translate customer insight into business outcomes
* Experience using customer data and analytics to shape strategy and measure success
* Strong stakeholder management and influencing skills
* Comfortable working across multiple business functions to deliver strategic initiatives
* Passionate about customer experience and creating meaningful customer relationships
* Excellent communication, presentation and project management skills
Why Apply?
This is an opportunity to join a business that genuinely values customer loyalty as a key driver of growth. You'll have the chance to shape strategy, influence decision-making at a senior level and make a visible impact on customer engagement and commercial performance.
If you're a strategic loyalty professional looking for your next challenge, we'd love to hear from you