Sales Development Representative

Description:

Sales Development Representative - Remote

£35,000 Basic (OTE £50,000+)
Fully Remote | UK Based

About the Company

We're partnering with a fast-growing, founder-led SaaS technology business that is transforming how organisations manage and support their frontline workforce.

This is the founder's third business, having previously built and successfully exited two HR technology companies before launching this latest venture. The company is now entering an exciting growth phase, backed by significant investment into its sales, marketing and technology infrastructure.

Their platform helps organisations improve workforce visibility, attendance, onboarding, safety and operational efficiency. Combining software, AI and smart workplace technology, the business provides organisations with real-time insights into what is happening across their workforce, helping them make better decisions, improve compliance and keep employees safe.

Customers typically include organisations across facilities management, healthcare, logistics, retail, hospitality and manufacturing, selling to HR, Operations and business leaders.

The Opportunity

This is not your typical SDR role.

The business has invested heavily in AI, automation and modern go-to-market technology to create a smarter and more efficient outbound sales engine. Rather than spending hours manually building lists and researching targets, you'll have access to intelligent workflows, automated prospecting processes and AI-powered insights designed to help you focus on what you do best: creating opportunities and opening doors.

You'll be responsible for generating qualified sales opportunities for the Account Executive team, whilst helping to build and optimise a modern outbound function that combines technology, data and human engagement.

This role would suit an SDR who genuinely enjoys outbound sales and prospecting, and wants to become an expert in modern pipeline generation rather than simply viewing SDR as a short-term stepping stone.

What You'll Be Doing

Generate qualified sales opportunities for the commercial team
Build relationships with HR, Operations and business decision-makers
Execute targeted outbound campaigns across phone, email and LinkedIn
Leverage AI-powered prospecting tools and automated workflows
Follow up on daily intent signals, prospect recommendations and target accounts generated by the system
Identify buying signals such as growth plans, hiring activity and organisational change
Build and manage prospect lists using modern sales engagement tools
Maintain accurate CRM and prospect data
Work closely with leadership to continually improve outbound performance and conversion rates
Contribute to the development of a scalable, highly efficient outbound engine

Why This Role Is Different

Most SDR roles still rely heavily on manual prospecting and volume-based outreach.

This company has taken a different approach.

They have invested significantly in:

AI-powered prospecting
Sales automation
Data enrichment
Signal-based targeting
Agentic workflows and intelligent lead identificationThis means you'll receive daily insights, recommended prospects and trigger events that help prioritise the right conversations at the right time.

The goal isn't simply to work harder.

It's to work smarter.

What We're Looking For

Previous experience as an SDR, BDR, Sales Development Executive or Lead Generation Executive
Proven track record of booking qualified meetings and generating pipeline
Strong outbound prospecting and cold-calling skills
Confident engaging senior decision-makers
Comfortable using sales technology and modern prospecting tools
Highly organised and data-driven
Self-motivated and able to thrive in a remote environment
Curious about AI, automation and the future of go-to-market strategyExperience with tools such as Apollo, Clay, sales engagement platforms, intent data providers or outbound automation tools would be advantageous, although training can be provided for the right candidate.

Who Will Thrive Here?

This role is ideal for someone who:

Loves prospecting and opening doors
Enjoys outbound sales more than account management
Wants to become exceptional at pipeline generation
Is excited by AI and modern GTM technology
Values flexibility and remote working
Wants to join a growing founder-led SaaS business where they can have genuine impact

Package & Benefits

£35,000 basic salary
Uncapped commission structure
£50,000+ OTE
Fully remote working
Modern AI and sales technology stack
Direct access to senior leadership
Join a high-growth SaaS business at an exciting stage of its journey
Opportunity to help shape and influence the future outbound strategy of the businessIf you're an SDR who loves creating opportunities and wants to leverage the latest AI and GTM technology to outperform traditional outbound sales, we'd love to hear from you