Programmatic Display Manager

Description:

Role: Programmatic Display Manager – Leeds 

Salary: up to £40K per annum

Benefits:

Hybrid and flexible working
26 days holidays + stats
Buy additional holiday days
Pension
Private medical healthcare
Enhanced maternity leave pay
X2 free gym memberships
Elevation Recruitment Group - Marketing Division are excited to be exclusively working for a health and wellbeing franchise.

As a Programmatic Display Manager your primary responsibility is to lead the programmatic advertising strategy across the UK & other international markets. Planning, activating and optimising YouTube and Display campaigns to grow their client base.

Responsibilities:

Maximise awareness, consideration and new joiners from Display advertising within stated budgets
Act as the lead on all aspects of the Display strategy for UK and support international markets
Manage all aspects of campaign set up and optimisation across a range of platforms, including DV360, YouTube, Teads & Quantcast
Regularly leverage data-driven insights to inform how we should split investment across all platforms and campaigns to produce the best possible results
Liaise with our in-house studio to plan and create best-in-class creative, rotating these as required across campaigns; this includes ongoing management of a large bank of creative formats and digital ad assets
Continually seek to test and learn, evolving and optimising activity to drive performance improvements
Be responsible for reporting on Display performance as required, working closely with a Digital Analyst to plan, build and activate campaigns
Sharing key results with a range of stakeholders
Develop and maximise relationships with external partners and suppliers such as Google to ensure activity is following latest industry best practice
Develop and manage long term project plans, as well as engaging in various forms of iterative testing
Keep up-to-date with wider paid social trends and developments, bringing fresh ideas and thinking to the business
Innovate and challenge the status quo using competitive insights, industry knowledge and our own data
Any additional ad-hoc duties as required
Skills and experience required:

Is passionate about digital marketing, keen to learn in a fast-paced environment
Direct experience of managing Display campaigns for a minimum of 3 years; ideally has account management experience gained in a digital agency
Experience managing complex accounts, with large budgets, ideally in Fitness/Health/Leisure/Retail sector(s)
Has in-depth knowledge of managing campaigns through platforms such as, DV360, YouTube, Teads & Quantcast
Knowledgeable and experienced using Google Analytics Has strong analytical skills, highly capable of manipulating datasets & problem solving
Has a track record in critically assessing performance, producing actionable insights
Has a creative & commercial mindset, capable of crafting messages and assets that resonate with varying audiences
Proven time management & organisational skills with strong attention to detail
Excellent verbal and written communication skills
Interested in sport & fitness
Is an ambassador of the values
Takes ownership for performance and ensures that all targets are met
Can effectively build strong working relationships and networks to enable success Has the ability to manage numerous projects whilst remaining calm