Product Marketing Manager

Description:

The Product Marketing Manager in Marlow spearheads innovative strategies to drive product growth and customer experience across diverse divisions, with a focus on e-commerce platforms. They thrive in a collaborative environment, shaping the future trajectory of the company through impactful initiatives and dynamic teamwork.

Client Details

A logistics company that operates in the marketing and advertising sector, offering innovative solutions for businesses to reach their target audiences. They leverage technology and creative strategies to provide efficient and effective services, with a focus on shaping the future of e-commerce platforms.

Description

Develop and implement product strategy roadmaps
Craft compelling product messages and unique selling points
Define target audiences and personas through research and analytics
Execute data-driven go-to-market strategies for successful product launches
Manage multi-channel integrated campaigns (email, web, social, etc.)
Prioritize product improvements based on insights and A/B testing results
Lead HubSpot strategy for marketing automation
Collaborate with cross-functional teams internally and externally
Stay updated on industry trends and conduct competitor analysis
Initiate lead generation campaigns and manage lead generation KPIs
Communicate product vision and roadmap to the sales team and stakeholders
Ensure compliance with governing laws, clients, and vendors
Support thought leadership with ad hoc projects and content creation.Profile

Experienced in product marketing and development
Skilled in analyzing customer data and market trends to inform strategy
Proficient in crafting compelling messaging and storytelling for B2B products/services
Demonstrated understanding of PPC, SEO, email marketing, and social marketing
Experienced in CRM platforms like HubSpot for lead nurturing and conversion
Strong written and verbal communication skills
Ability to collaborate effectively across teams and influence decision-makers
Analytical mindset for interpreting data and driving insights
Familiarity with web technologies and e-commerce platforms
Organized with strong time management skills and ability to manage multiple projects
Knowledge of digital media platforms and online advertising strategiesJob Offer

Competitive salary commensurate with experience
Opportunities for career growth and development within a dynamic industry
Comprehensive benefits package, including health insurance and retirement plans
Collaborative and inclusive work environment fostering creativity and innovation
Access to cutting-edge tools and technologies to support job functions
Flexible working arrangements, including hybrid work options after probation (12 weeks)