PR Activations and Campaign Manager

Description:

The PR Activations & Campaigns Manager is responsible for planning and delivering the PR activity that brings our client's brands to life. Working closely with the Head of PR and wider PR and Marketing teams, this role leads the planning and delivery of media launches, events, campaigns and PR activations that build awareness, engagement and positive brand perception across the groups' brands in the UK.

The role oversees integrated PR campaigns from concept to delivery, ensuring every activation is delivered to the highest standard and aligned with wider business objectives.

This role is responsible for the Activations & Campaigns discipline, working closely with colleagues across the PR team and wider Marketing department to deliver integrated communications activity that supports the company’s commercial and brand objectives.

Key Responsibilities

· Develop and deliver the annual PR Activations & Campaigns calendar in line with business objectives.

· Lead the planning and delivery of UK and international media launches, press drives and product reveal events.

· Work closely with the events team to manage PR events from concept through to execution, including venues, agencies, suppliers, budgets, logistics and guest experience.

· Develop and deliver creative PR campaigns that generate earned media, build brand awareness and support commercial priorities.

· Identify opportunities to create newsworthy activations that extend beyond traditional media.

· Work with the Content and Media Relations Manager to ensure every activation is supported by compelling media content and strong journalist engagement.

· Manage external agencies and production partners to deliver activity to the highest standard.

· Own campaign and event budgets, ensuring effective planning and cost control.

· Develop post-event reporting and campaign evaluation using agreed KPIs and insights.

· Collaborate closely with Marketing, Product, Sales and Partner teams to maximise campaign impact.

· Support regional retailers with activation toolkits and campaign ideas where appropriate.

· Identify partnership and sponsorship opportunities that support PR objectives.

· Continuously identify new ideas, technologies and activation formats that keep our brands fresh, relevant and engaging.

· Line manage the relevant PR Executive(s), supporting development, performance management and coaching.

· Support the Head of PR with departmental planning, budgeting and strategic projects.

Minimum Requirements

· At least five years' experience in PR, ideally within the automotive industry.

· Proven experience delivering large-scale media launches, press events or experiential campaigns.

· Experience managing agencies, suppliers and external stakeholders.

· Strong project management skills with the ability to manage multiple complex workstreams.

· Excellent budget management and commercial awareness.

· Confident presenter with exceptional stakeholder management skills.

· Experience measuring campaign performance and producing insightful evaluation reports.

· Full UK driving licence.

· Valid Passport.

· Willingness to travel within the UK and overseas for events and launches.

Qualities/Attributes Required

· Highly organised with exceptional project management skills.

· Exceptional attention to detail.

· Able to remain calm and make sound decisions under pressure, particularly during live events and media launches.

· Creative thinker who can develop original activation ideas.

· Strong commercial awareness and decision-making ability.

· Excellent relationship builder with agencies, media, partners and internal stakeholders.

· Outstanding communication and presentation skills.

· Comfortable leading cross-functional project teams.

· Confident negotiating with suppliers and managing budgets.

· Flexible and willing to travel extensively when required.

· Passionate about automotive brands and creating memorable experiences.

INDH