Details:
- Salary: £45,000 - 55,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Manchester Greater Manchester
- Date: 3 weeks ago
Description:
Calling out to all PPC Pros!
We are proud to present an exclusive opportunity to collaborate with our esteemed client, a market leading health and wellbeing network that has positively impacted over 15 million lives. As they continue their mission, they seek a dynamic PPC Manager to join their team. Renowned for delivering the most comprehensive employee assistance program available, our client offers round-the-clock support services to organizations of all sizes and sectors, as well as to individual users and their families. Furthermore, we are thrilled to partner with a highly successful B2B powerhouse nestled in Manchester.
With a stellar reputation for growth, they're on the lookout for a PPC superstar to elevate their already stellar marketing team. This is a golden ticket to join a forward-thinking company at the forefront of Employee Assistance Programs (EAP) and Occupational Health (OH) services, renowned for their people-first ethos!
Day To Day
Lead the global paid media strategy, initially within the UK and ROI, ensuring best practice is being followed.
Defining, measuring, and evaluating relevant paid media KPIs
Manage the planning, building, and reporting of multiple paid media activity across the UK and ROI, going beyond paid search, social, and programmatic display
Continuous development of accounts through A/B testing
Work cooperatively with other channel managers to create a seamless and integrated approach
Collaborating with wider teams across SEO, CRM, UX, CRO
Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast
Reporting to stakeholders across UK and international territories
Work with the Head of Digital Growth and the Sales Director to reach channel growth targets
Essential Skills
4+ years of experience managing lead gen paid media activity with large monthly budgets
Exceptional knowledge of Paid Media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and Programmatic Display
Able to propose long-term strategies and create long-term testing plans related to account growth
You have the ability to leverage analytical insights from both GA4 and offline data sets to improve lead quality, improve conversion and increase leads.
Experience conducting fair AB tests and conducting PPC account optimisations on a large scale
Not afraid to challenge and be open to challenges
Naturally creative whilst using data to drive every decision
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