Details:
- Salary: £40,000 - 45,000 - Annum
- Location: Central London
- Date: 2 weeks ago
Description:
An innovative and successful global gambling brand is looking for a Paid Social Manager to support the further growth of their global brand. Along with a salary of up to £45,000 per annum, you will also receive an annual bonus, hybrid working, private healthcare, life insurance, a pension scheme, complimentary fruits & snacks and fun team events.
You will be joining a team that acts as an internal agency to stakeholders around the world to define and deliver against performance marketing plans. They have a multi-million-pound digital performance budget focused globally, with plans to enter many new markets over the next few years. You will assist with the development of full-funnel campaigns in multiple markets, with a focus on Meta (web journey and app install) in various global markets. The role is performance-oriented and requires someone who can multi-task between measuring data, developing creative, content analysis and reporting insights to stakeholders.
As Paid Social Manager, your responsibilities will include:
Taking responsibility for designated markets, managing the paid social channels. Tasks include developing creative, publishing assets, targeting set-up and reporting results on daily and weekly periods.
Working with digital marketing managers globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.
Coordinating with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting.
Analysing successful ads to recommend and initiate A/B testing models in multi markets across different platforms
Measuring campaigns in line with CPA and CLV targets. This includes bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns which are evaluated on softer brand-related metrics.
Driving complex strategies but also explaining them to nurture junior members of staff and non-digital stakeholders.
Liaising with the data side of the marketing team to ensure tracking is set up optimally. Implementing tracking links and landing pages to ensure all published ads are fully functional.
Absorbing overseas market nuances and understanding how different cultures and audience behaviours feed into marketing strategies beyond the UK.
Reviewing competitor ads on a weekly basis for inspiration and insights related to what you do and presenting quarterly insights to relevant stakeholders.
Identifying opportunities for increased automation and efficiency through advanced technical solutions
Leading internal and external meetings related to your managed work.
We’re looking for a Paid Social Manager with the following:
iGaming (sports betting / casino / bingo ) products experience and the ability to step into a senior role with an expectation of delivering profitable results- essential
Extensive experience in Paid Social campaign management.
Proficiency in Meta, and X platforms with a strong understanding of campaign setup and optimization.
Experience with creative briefing, ad testing methodologies, and bid management strategies.
Ability to work independently and collaboratively in a fast-paced environment.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
Experience in the iGaming industry, including compliance know-how.
Experience working with Tableau or digital visualisation tools.
Experience using AppsFlyer.
Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+)
Experience working with multinationals with the ability to assimilate relevant cultural and regulatory differences.
Must understand tagging, tracking, and attribution, particularly GTM.
To apply for this role as a Paid Social Manager, please click apply online and upload an updated copy of your CV.
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