Details:
- Salary: £25,000 - 28,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Reading
- Date: 2 days ago
Description:
Outbound Sales and Marketing Executive
Location: Reading RG1
Job Type: Full-Time or Part-Time
Salary: £25,000 – £28,000 (dependent on experience)
Overview
We are looking for a proactive and creative Outbound Sales & Marketing Executive to support lead generation, sales engagement, and marketing initiatives. This hybrid role combines outbound prospecting, content creation, and partnership development to drive new business opportunities and support the wider sales team.
Key Responsibilities
1. Outbound Lead Generation (Sales)
Execute high-volume outbound email campaigns (approx. 80–100 targeted emails per day)
Prospect and engage both existing and new customers (Predominantly existing)
Identify and qualify opportunities, generating a minimum of 12 qualified leads per month
Maintain accurate records of outreach and engagement activity
2. Sales Enablement (Marketing Support)
Write high-quality, engaging email content for both prospecting and existing accounts
Create marketing assets including case studies, visuals, and supporting content
Support the sales team with tailored messaging and campaign materials
Continuously refine messaging based on performance and feedback
3. Marketing & Partnerships
Set up, manage, and grow social media presence for 21st Century AV and Meetingstore
Plan and execute content strategies to increase engagement and brand visibility
Collaborate with vendor partners on joint campaigns and lead generation initiatives
Represent the company at vendor events and industry activities
Key Skills & Experience
Strong written communication and email copywriting skills
Experience with outbound sales, lead generation, or email marketing
Basic design/content creation skills (e.g. Canva or similar tools)
Understanding of social media platforms and content strategy
Highly organised with the ability to manage multiple priorities
Proactive, self-motivated, and results-driven
Success Metrics (KPIs)
Volume and quality of outbound email activity
Number of qualified leads generated (target: 12+ per month)
Growth and engagement across social media channels
Contribution to pipeline and revenue generation
Additional Information
This is a varied, hands-on role suited to someone comfortable working across both sales and marketing functions in a fast-paced environment. The role may evolve as the business grows.
Benefits include
22 days A/L a year
Medicash scheme
Life Assurance Trust
Bright Exchange