Marketing Manager

Description:

Marketing Manager

Location: Devizes, Wiltshire

Salary: £40,000 experience dependent (with possible OTE)

Company overview:

Our client is a global leader in PCB (Printed Circuit Board) supply, operating in over 45 markets with offices in 19 countries. The UK team is based in Devizes and works closely with customers across multiple industries, delivering high-quality, sustainable PCB solutions. They pride themselves on technical expertise, customer focus, and environmental responsibility.

The role:

As Marketing Manager, you will be joining a highly motivational team who benefit from cooperation and best practice globally. In this role you are responsible for identifying the overall marketing needs and will conduct the local marketing strategy and activities for these markets.

The Position:

Our client is looking for a flexible and hands-on marketer who will be responsible for increasing awareness and drive lead generation in the defined target market. The Marketing Manager responsibilities include managing the marketing plan and budget, executing marketing activities and digital campaigns across various channels, tracking and analysing the performance of those campaigns and ensuring that all marketing material is in line with their brand identity.

Responsibilities:

* Ultimately, you will help continue to build and maintain a strong and consistent brand through a wide range of online and offline marketing channels

* Conduct market analysis to identify target markets in the UK and the Benelux and share the data

* Support the Team to define the local ‘go-to market’ strategy

* Execute campaigns in LinkedIn, google ads and industry media and improve SEO on the local website

* Define DTAM to target accounts and engage local business development with the pre-sales activities

* Publish content and grow followers and engagement on the local LinkedIn accounts

* Develop relationships with magazines, internet trade sites and further relevant affirmations

* Produce valuable and engaging content for blogs, editorials, send outs and case studies that attracts and converts target groups

* Build strategic relationships and partner with key industry players, agencies and vendors

* Oversee and approve marketing material such as brochure’s and sales presentations

* Plan and execute webinars with the support of the local sales and tech teams

* Measure, report and analyses the performance of marketing activities and campaigns, gain insight and assess against goals

* Manage CRM and supporting databases such as Cognism and Microsoft D365

* Implement branding of new offices and project management

* Work in close cooperation with the global marketing team and selected communication agencies

* You will be need to be prepared to travel to Europe on a regular basis as this client also operates extensively in the Benelux region.

Skills

* Solid knowledge of digital channels such as, google ads, LinkedIn ads, website analytics and SEO.

* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

* Up to date with the latest trends and best practices within online marketing

* Open to travel to be onsite in the UK and Benelux offices as well as to other group offices in Europe

* Highly organised, able to prioritise, learn quickly, adaptable, self-starter and encourage collaboration from others.

* Full clean driving license

Previous PCB experience is not essential but experience in electronic components is desirable, we would also consider applicants from the wider manufacturing sector.

What our client offers:

* Competitive salary & pension scheme

* Life assurance

* Car allowance

* Flexible working hours

* Free on-site parking

* 33 days holiday (25 plus 8 bank holidays)

* Pension