Marketing Manager - DTC Acquisition

Description:

Marketing Manager - DTC Acquisition is requried by my global client. This is a 12 month contarct role and offers hybrid working with x1 day per week in the London, Soho office.

Duties

My client have invested significantly in direct-to-consumer propositions and this role will be instrumental in building a rigorous strategy to bring consumers to two key wenbsites. The role will be key in working closely with Trading, Activation and the Global Digital Factory. The role involves regular interaction with both GB l and senior Global stakeholders and requires experience of presenting upwards within a matrix organization. You will also be responsible for the use of tools and tech such as Salesforce and CDP, whilst leading the organization in terms of data sharing and driving efficiencies in other areas of the company.

Top Accountabilities

* Own and deliver the Media and CRM strategies for GB DTC.

* Drive effective paid media planning and optimisation that delivers growth in line with DTC ambitions

* Lead the annual connections planning process with our agency partner, for DTC

* Work with agency partners on weekly/monthly reporting requirements

* Support the rollout of new tech and tools across CRM and media, leading from a DTC perspective

* Working alongside agency support to plan out all CRM journeys, automations and triggers and sign off final creatives and roadmaps

* Work collaboratively with the global teams to ensure that GB strategy is aligned to the longer term aims of the Global Brand Teams and Global D2C Teams

* Management of the SEO content specialist within the team and lead support for the Community Manager for a main website

* Lead agency relationships for content, CRM and media for DTC

* Work collaboratively with your peers on delivery of the 360 degree plans covering promotions, activations, commercial and CRM

* Support the team where required on developing activations, consumer experiences and general digital marketing efforts

* Act as a champion within the team, ensuring content and processes adhere to our guidelines

Skills

Ideal experiences / Qualifications / capabilities

* Experiencing leading media and CRM strategy with a Direct-to-Consumer environment

* Digital marketing expertise, including CX, UX, multi-channel campaigns and working to a commercial plan

* Commercially astute with experience creating plans that deliver business growth

* Awareness of creative best practice across digital marketing channels

* Experience in eCRM and general understanding of the UX on websites

This is a fantastic opportunity to secure a 12 month contract with a prestigious global company, please send your CV in the first instance and if relevant you will be contacted with full role and company information.

We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work