Marketing Manager (B2B)

Description:

Marketing Manager (B2B / SaaS)

???? Somerset (2 days per week onsite)
12 months Contract Inside IR35

We're looking for a Marketing Manager well versed in Marketing Automation / Running Integrated Marketing Campaigns and Managing ABL activity. In this role you will take ownership of all B2B marketing campaigns across email, web, social and other digital channels using CRM / Automation Tools (Hubspot preferred).

This role sits at the heart of a growing marketing function and will focus on planning, delivering, and optimising high-impact email and digital campaigns that drive engagement, nurture leads, and support commercial growth across complex B2B audiences.

You'll combine campaign strategy with hands-on execution, working closely with internal teams and external partners to deliver measurable results.

Responsibilities

Own the end-to-end delivery of B2B email marketing campaigns, from planning through to execution and optimisation
Build and manage automated email journeys, nurture campaigns, and lifecycle communications
Create and optimise campaign assets including emails, landing pages, forms and CTAs
Use audience segmentation and targeting to deliver highly personalised, data-driven campaigns
Monitor performance and continuously improve campaigns using analytics, reporting, and A/B testing
Work across digital channels (email, web, social, paid) to deliver integrated campaign activity
Collaborate with internal stakeholders and external agencies to ensure alignment and quality delivery
Manage multiple campaigns simultaneously, ensuring timely delivery and strong governance (QA, tracking, data accuracy)What you will need:

Proven experience delivering B2B marketing campaigns, with a strong focus on email marketing
Hands-on experience with marketing automation platforms (HubSpot preferred)
Strong understanding of:
Email marketing best practice
Customer journeys and lifecycle marketing
Segmentation and targeting
Experience building and optimising:
Email workflows
Landing pages
Campaign automation
Data-driven mindset with experience using campaign analytics to improve performance
Strong copywriting skills, able to create clear, engaging B2B campaign messaging
Experience working in complex or multi-stakeholder environments
Highly organised, with the ability to manage multiple campaigns and deadlines
Hybrid: 2 days per week onsite in Somerset
Flexible working supported

If you receive suspicious outreach claiming to be from us, please contact us via the ManpowerGroup website