Marketing Manager

Description:

This vacancy is for Artic Building Services, one of our sister companies.

the Marketing Manager, you will be a key contributor to the company's growth strategy. Your responsibilities will encompass a broad spectrum of marketing activities, including:

* Content Marketing Leadership: Develop a comprehensive content strategy that generates engaging and informative content across diverse formats, such as industry-specific blogs, insightful case studies, targeted articles, and compelling social media posts. This content should resonate with FM decision-makers and effectively communicate Artic's unique value proposition.

* Digital Marketing Expertise: Collaborate with different teams on the execution of strategic initiatives, including website content updates, social media management, and the development of targeted marketing campaigns. A working knowledge of SEO, SEM, and social media advertising principles is desirable.

* Lead Generation and Nurturing: Implement strategies to generate a consistent flow of qualified leads, leveraging industry expertise and relevant tools to identify and nurture prospective opportunities.

* Data-Driven Decision Making: Employ a data-driven approach to analyse marketing performance metrics. Your keen insights will be crucial in identifying areas for improvement and measuring success against established goals.

* Brand Advocacy Leadership: Serve as an ambassador for Artic, spearheading strategic initiatives to significantly elevate brand awareness and cultivate a positive perception within the FM market.

* Website Management: Oversee the management and ongoing updates of Artic's website. Your focus will be on creating a user-friendly experience for FM professionals while ensuring a robust foundation for search engine optimisation (SEO).

* Performance Reporting: Regularly prepare and present insightful reports that track the effectiveness of marketing campaigns, website traffic, and overall brand awareness efforts.

* Continuous Improvement: Maintain a commitment to professional development, actively seeking opportunities to enhance skills and knowledge in marketing, digital marketing trends, and the Facilities Management industry.

Who We're Looking For

* An experienced B2B marketing professional with a minimum of 3 years of demonstrably successful experience.

* Applicants must have a marketing qualification, either DipM or equivalent.

* A creative and strategic thinker with a proven track record of developing compelling content that resonates with FM decision-makers.

* A data-driven individual with a strong understanding of marketing analytics and reporting methodologies.

* A comprehensive understanding of SEO principles and content management systems.

* Experience in developing and executing marketing campaigns within the Facilities Management industry.

* Excellent communication, interpersonal, and presentation skills.

* A highly organised and detail-oriented individual with the ability to effectively manage multiple projects, prioritise tasks, and meet deadlines consistently.

* A collaborative team player with a strong work ethic and a passion for achieving exceptional results.

Desirable.

* Proficiency in marketing automation tools and CRM systems.

* Video content development experience.

What We Offer

* The opportunity to make a significant impact on a leading Facilities Management company within a well-established and growing organisation.

* A collaborative and supportive work environment that fosters professional development and growth.

* A competitive salary and benefits package