Details:
- Salary: £40,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Marlow Buckinghamshire
- Date: 2 weeks ago
Description:
Our client, a growing and innovative company committed to lowering carbon emissions, is seeking an experienced Marketing Manager.
You will play a pivotal role in shaping the brand identity and reputation. You will be responsible for supporting the development and execution of strategic B2B marketing plans in line with ambitious growth.
Through a multi-channel approach you will help promote products, engage target audiences and contribute to the growth and reputation of the company.
This is a hybrid role working 2-3 days in the office, located in Marlow, paying £40,000 per annum.
Duties:
* Translate and implement strategy set by VP into a clearly defined multi-channel actionable plan with clear objectives, measurement KPIs & timeframes for each activity.
* Continuous oversight of marketing mix and product roadmap with holistic understanding of how to influence and improve positioning
* Support and execute content creation (written and design) across all channels (digital/brand/event) touchpoints
* Work with the VP to continuously improve, monitor and enhance channel performance.
* Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives.
* Awareness and understanding of competitors and key USPs
* Cultivate and maintain a strong brand presence in the market including website content management
* Develop and enforce brand guidelines to ensure consistency across all marketing channels.
* Management of brand application internally and externally with partners – ensuring consistent application and design across all touchpoints and collateral
* Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation
* Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting & proofreading
* Create engaging and informative content
* Collaborate with internal teams and external partners to produce high-quality marketing collateral
* Support B2B engagement initiatives (such as webinars) with multi-channel content and graphics support
* Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility
Skills and experience required:
* Multi- channel marketing experience (ideally with B2B audience)
* Strong analytical skills and proficiency in marketing analytics tools
* Excellent verbal and written communication skills
* Creative technical, graphic design and analytical skills
* Ability to prioritise workload and meet deadlines
* Effective planning and organisational skills
* Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable)
* Proven experience in marketing roles
* In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management
* Preferable – Bachelor’s or Master’s degree / or equivalent in Marketing, Business, or a related field