Marketing Manager

Description:

Our market leading client has a vacancy for a Marketing Manager responsible for the management and oversight of UK and ROW external and internal marketing projects, executed with commercial and strategic acuity.

Work in collaboration with the necessary teams (downstream, upstream, distribution etc.) to deliver highly innovative marketing, branding and content management, raising the profile of the company and simultaneously helping to drive new service adoptions and sales.

Essential Job Duties:

* Responsible for managing marketing projects, ensuring consistency of style, tone and voice across sites, platforms, and collateral

* Support and guide commercial and strategic interests of the company through unique, highly creative campaigns and collateral in collaboration with the relevant teams (downstream, upstream, distribution etc.)

* Enhance and develop capabilities in metric reporting, including improving our market share analysis

* Provide ongoing impetus for the vision for the company, including encouragement of a highly innovative, highly productive internal culture with an eye on the future of both the organisation and industry

* Close liaison with the Senior Marketing Manager and Client Services and Sales Managers to provide carefully targeted, unobtrusive marketing towards valuable new business pipeline prospects

* Work closely with the wider Marketing Team to effectively market intersecting services and educational campaigns in a thoughtful way that makes most sense to clients

* Work with the Digital Services team on UK and ROW marketing for services, to the benefit of international clients

* Sales and content marketing: liaise with the social media team with a focus on driving engagement and promoting global interests. Creation and dissemination of social collateral designed to advance the commercial concerns

* Development of presence on new social platforms, especially in international territories where Ingram has global POD agreements likely to be advantageous to global clients

* Review monthly reporting on social media to share with the wider UK Marketing team in a meaningful way

* Digital marketing: collation, editing and aesthetic management of any newsletters or ecomms related to new markets and global projects

* Build and maintain easily accessible email contact lists useful to the business in compliance with GDPR and other privacy laws

* Design and schedule relevant promotional email signatures

* Creation and execution of online digital campaigns designed to boost the profile of new markets and global projects, especially around key industry events

* Design and maintenance of webpages supporting new markets and global projects, and copywriting of the same for style and consistency

* Event marketing: production of print and physical collateral for all attended events, including flyers and spec sheets. Attend global events as needed to market effectively via social, developing strategies for how best to represent the company (e.g. livestreaming, interactive Q&As etc.) in currently underserved markets

* Design, copywrite and produce ads for print wherever appropriate, including for customer-facing materials

* Copywriting and design of internal, client facing support materials, company stationery, business cards etc.

* Report into MBDs as required

* Identification of sponsorship and membership opportunities

* Proactively seek out and create opportunities for thought leadership on industry websites and publications, plus arrangement of speaking and seminar opportunities wherever available

* Ongoing research of general best practice via the marketing and advertising industry

* Competitor intelligence and analysis: compile quarterly, and build internal database, detailing developments at other UK and international distributors, countering via marketing wherever possible

Requirements:

* Degree or CIM qualification in marketing plus five years experience in a similar marketing role.

* Understanding and experience of Management of corporate identity and branding, tradeshow and event management.

* Budget management and reporting.

* Working with the media.

Due to the large number of responses we receive it is not always possible to respond to every application straight away. Should your skills and experience be a match for this role, or any other vacancy we may have, we will normally contact you within 72 hours of receiving your application. If you wish to apply for further roles please do so