Details:
- Salary: £35,000 - 45,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: BT36 Glengormley Antrim and Newtownabbey
- Date: 4 days ago
Description:
Salary: £35k - £45k (negotiable)
Hours: Mon – Friday 9am – 5pm (hybrid options available for the right candidate)
Benefits: Free parking, collaborative work environment, opportunities for professional growth
About the Role:
Are you an experienced Marketing Manager with a passion for driving brand success? Join our client, a well-established, family-run SME based in Northern Ireland and take charge of all marketing activities.
Key Duties and Responsibilities:
* Strategic Marketing Planning: Formulate and implement comprehensive marketing strategies aligned with the company's business goals and brand positioning.
* Market Analysis: Identify target audiences, market trends, and industry best practices to optimize marketing campaigns.
* Website Management: Enhance the company’s website to ensure it is user-friendly, SEO optimized, and updated with accurate product data and engaging content.
* Social Media Management: Develop and execute social media plans across platforms like Facebook, LinkedIn, and Instagram to foster engagement and build a strong online community.
* Content Creation: Create and curate compelling content, including posts, articles, videos, and graphics that resonate with our target audience.
* Lead Content Creation: Oversee the production of blog posts, whitepapers, case studies, videos, and printed materials to educate customers and showcase our products.
* Email Marketing: Design and execute email marketing campaigns to nurture leads and drive conversions.
* Performance Monitoring: Monitor campaign performance, analyze metrics, and make data-driven improvements.
* Web Analytics: Utilize web analytics tools to track and analyze website traffic, user behavior, and campaign performance.
* Reporting: Generate regular reports to evaluate the effectiveness of digital marketing efforts.
* Industry Trends: Stay updated on industry trends, digital marketing innovations, and competitor activities to identify opportunities for improvement.
Requirements
* Proven track record within B2B product-based marketing.
* Essential digital marketing experience.
* Commercially minded with a creative flair.
* ROI focused with a strategic mindset and hands-on approach.
Benefits
* Salary of £35k - £45k (negotiable)
* Free parking