Marketing Manager

Description:

Marketing Manager

£DOE

Maidstone

We are looking for a process driven Marketing professional with a proven track record in achieving a good ROI across multiple channels a to join a thriving, independently owned organisation who provide a range of environmental services.

This business are well established, with ambitious plans for further acquisition of market share.

The ideal candidate will be a PPC expert, have a ‘hands on’ approach, but with the commercial acumen to use their detail oriented and analytical mindset to tangibly and strategically contribute to continuous increased revenue growth.

As Marketing Manager for this successful business, reporting into the MD, you will be responsible for:

Collaboratively developing and executing a 3 year marketing strategy, working to key performance indicators to include new customers, CAC/CPA/ROAS, with a focus on new customers and CLTV

Day to day management of the marketing team to ensure effective delivery of the marketing strategy in line with business goals

The development, implementation and monitoring of PPC strategies

Maximising ROI with a generous budget of £50k per month including forecasting monthly costs and reconciling any discrepancies

Tracking lead generation and conversions, with regular reporting against historical statistics, current targets and then forecasting future growth

Monitoring search engine and website rankings and health using data to drive strategy and promote progression; developing relationships with third parties such as Google, Bing, Microsoft

Generating new channels

Working closely and collaboratively with the existing, and contributing to the growth of the team

Aligning branding across multiple platforms

Overseeing SEO strategy through pro-active analysis of market trends, resulting in the continuous boost of organic traffic

Significant contribution to and overall accountability for all marketing activities including content creation, events and exhibitions and branding

The Marketing professional who secures this role will have:

A proven track record in generating a significant ROI for a relevant business who offer both b2b and b2c services

Up to date, expert PPC campaign management and delivery experience

Relevant professional certifications: Google AdWords; Bing Ads; Google Analytics; Google Search; Google Display

A good understanding of SEO including keyword expansions and topic clusters; expertise in SEO creation would be advantageous

Knowledge of relevant sectors: construction; logistics; manufacturing; engineering

Excellent analytical and creative problem-solving skills

Experience managing budgets

Great  reporting skills

A team focused mentality with the interpersonal skills to build effective professional relationships at all levels 

A methodical mindset but with the ability to work at pace under pressure

Experience conducting market and competitor analysis, translating data to provide actionable insights.

Familiarity with HTML, CSS, and website development principles for effective collaboration internally

A strong work ethic, with values centred around a core beliefs that include high standards, accountability and productivity

Proven negotiation skills.

This company are offering a rare opportunity to make a real and demonstrable impact on the business.

You will be managing a generous budget with the autonomy to put your ideas into practice!

With a gym on site and the flexibility to work on a hybrid basis following the initial probationary period, you will be further incentivised through funding for continuous upskilling and recognition for your achievements through a performance based bonus scheme as well as future career progression