Marketing Lead - Flight Data Intelligence

Description:

Marketing Lead – Flight Data Intelligence

Location: Whiteley, UK, PO15 7AH

Office based: At least 3 days week (Tuesday, Wednesday, Thursday)

About the Role
Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio.

This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi-channel campaigns that influence pipeline performance and market visibility on a global scale.

This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market.

What You’ll Be Responsible For

Demand Generation & Campaign Execution
- Develop and deliver integrated marketing campaigns aligned to business objectives
- Generate high-quality leads and contribute directly to sales pipeline growth
- Partner with sales and product teams to ensure alignment with customer needs and    commercial priorities

Digital Marketing & Search Visibility
- Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation
- Enhance visibility across both traditional search engines and AI-driven platforms
- Improve website performance including traffic, engagement, and conversion rates

Brand Positioning & Thought Leadership
- Strengthen market positioning through compelling messaging and content
- Develop thought leadership initiatives, case studies, and success stories
- Support clear and differentiated product positioning across the portfolio

Marketing Operations & Performance
- Manage marketing automation, lead nurturing workflows, and engagement programmes
- Define and track KPIs, reporting on marketing’s contribution to pipeline and ROI
- Use data insights to continuously optimise campaign performance

Market Intelligence
- Conduct competitor analysis, customer research, and industry monitoring
- Identify emerging trends, opportunities, and risks to inform strategy

Events & Industry Engagement
- Plan and deliver trade shows, webinars, conferences, and customer events
- Maximise event ROI, brand exposure, and lead generation outcomes

Sales & Business Development Support
- Support the creation of RFP responses and sales materials
- Contribute to collateral and other resources that enable new business growth

What We’re Looking For

Essential Experience & Skills

-Experience in using multiple AI LLMs to augment and enhance core marketing activities
- Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector
- Proven success in delivering demand generation and lead nurturing programmes
- Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media
- Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar)
- Track record of delivering events such as trade shows, webinars, and conferences
- Analytical mindset with the ability to interpret data and drive actionable insights
- Experience using tools such as Google Analytics (GA4) and marketing reporting platforms
- Strong communication skills with the ability to influence stakeholders at all levels
- Excellent organisational and project management skills
- Proficiency with Microsoft Office tools
- A proactive, results-oriented approach with a focus on continuous improvement

Desirable
- Experience managing paid social campaigns (e.g. LinkedIn Campaign Manager)
- Familiarity with Answer Engine Optimisation (AEO) and AI-led search trends
- Experience developing thought leadership and content strategies
- Basic design or content creation skills using tools such as Canva or Adobe Creative Suite

Why Join Acron Aviation?

- Opportunity to shape marketing strategy in a growing, innovative aviation business
- Direct influence on commercial success and global brand positioning
- Collaborative environment with close alignment to sales and product teams
- Exposure to cutting-edge aviation safety and data intelligence solutions