Marketing Executive - Ecommerce/B2C

Description:

Marketing Executive - Ecommerce/B2C

Salary: £28k - £32k
Location: Swindon - fully office based
Job Type: Full-time - Permanent

Join a well-established and growing premium consumer brand as a Marketing Executive. With over 35 years of heritage, the business designs, manufactures, markets, and distributes high-quality products globally.

The company has experienced significant growth in recent years, driven by a successful transition from B2B to B2C sales and expansion into international markets, particularly the US. The organisation continues to be a leader within its niche category and is recognised for its quality and innovation.

The Role

You will support the Marketing team across email, paid digital and data-driven marketing channels, working with a customer-first approach to deliver engaging, insight-led campaigns.

This role would suit a commercially minded marketer who enjoys analysing campaign performance, working with customer data and using insights to drive results. Whilst an appreciation for creative marketing is beneficial, the focus of the role is on campaign delivery, optimisation and performance.

You will collaborate closely with internal stakeholders across CRM, eCommerce, design and content to ensure marketing activity is aligned and optimised for performance.

Key Responsibilities

Build, test, schedule and analyse email campaigns across multiple regions
Manage automated email workflows and customer journeys
Support the delivery of paid advertising campaigns across Google and Meta platforms
Assist with campaign audience selection, customer segmentation and targeting activities
Upload and manage data across analytics and marketing platforms
Monitor campaign performance and provide insights to improve results
Support affiliate marketing assets and campaign delivery
Engage with target audiences to build brand loyalty
Proofread marketing materials
Produce compelling copy for email campaigns and digital marketing activitySkills & Experience

Minimum 2 years' experience in a marketing role
Hands-on experience planning, creating, managing and analysing marketing campaigns
Experience with email marketing campaigns (B2B and/or B2C)
Experience with paid advertising, ideally Google Ads and/or Meta Ads
Strong understanding of customer data, segmentation, campaign selections and database management
Experience using email marketing platforms (ESP)
Confident working with data, reporting and campaign analytics
Strong Excel, Word and PowerPoint skills
Experience within an eCommerce environment would be highly advantageous
Strong commercial awareness and the ability to use data to support marketing decision-making
High attention to detail and ability to work in a fast-paced environmentBenefits

Holiday entitlement of 25 days plus bank holidays
Pension Scheme
Free on-site parking
Discretionary Bonus in December/January
Annual Company event
Training and development opportunitiesInterested? Apply online today or contact Jo Aldred at REED Marketing & Creative for further information