Marketing Executive

Description:

Title: Marketing Executive 
Location: London EC2R
Hours of work: 35 hour week - Monday-Friday 
Hybrid working: 2 days office/3 days remote 
Salary: £(phone number removed)K
 
My client is a trade association representing firms across the UK in the banking and financial services sector and are seeking a Marketing Executive to join their team. This is an excellent opportunity for someone looking to further progress their marketing career within a fast-paced, collaborative, and supportive environment.            
 
Job Purpose     
 
We're looking for a commercially minded Marketing Executive to plan and deliver campaigns that promote UK Finance's events, training and professional development programmes. You'll combine audience insight, clear copy and effective multichannel delivery to increase engagement, bookings and revenue.
 
You'll take ownership of assigned campaigns from brief to evaluation understanding the audience and commercial objective, developing the plan, coordinating delivery and using performance data to improve future activity.
 
Your portfolio may include workshops, webinars, conferences, industry dinners, awards and professional qualifications.
 
This role is based in the Content team and will involve working closely with marketing, design, digital, social media and internal communications colleagues, as well as commercial, membership and subject matter experts.
 
Key Responsibilities;
 
Campaign planning and delivery

Plan and deliver integrated marketing campaigns that support agreed engagement, booking and revenue targets.
Translate briefs into clear campaign plans, with defined audiences, messages, channels, timelines, measures of success and stakeholder responsibilities.
Manage assigned campaigns and projects from brief to evaluation, coordinating contributors, approvals and delivery against agreed deadlines.
Build and deliver email campaigns, including audience segmentation, list selection, testing, quality assurance and scheduling.
Write and edit accurate, engaging copy for email, web, social media and other campaign materials, adapting the message for different professional audiences.
Coordinate digital content with colleagues and work with digital and social media teams on publication and promotion. Audience insight and performance

Use CRM, email, website and customer data to understand audience behavior, improve segmentation and identify opportunities to increase engagement and conversion.
Monitor campaign performance, including reach, engagement, bookings and conversion, and turn the findings into practical recommendations.
Support test-and-learn activity across audiences, messages, channels and timings, applying the results to future campaigns.
Contribute to monthly marketing reporting, ensuring data is accurate and explaining what the results mean for future activity. Stakeholder and project management

Work with commercial colleagues and subject matter experts to shape and promote learning programmes, webinars and industry events.
Keep stakeholders informed, follow up on actions and raise decisions, risks or delivery issues early.
Lead project meetings when needed, setting a clear purpose, providing concise updates and agreeing actions and next steps.
Work across teams to solve problems, improve processes and deliver activity efficiently against agreed priorities. Experience and Skills    
 
Essential

At least two years' experience delivering marketing campaigns to professional audiences.
Experience planning and managing campaigns across multiple channels, from brief through to evaluation.
Confidence using campaign and customer data to assess audiences, measure performance and make clear, practical recommendations.
Strong copywriting and editing skills, with the ability to make complex topics clear, accurate and relevant for different audiences.
Commercial awareness and an understanding of how campaign decisions influence engagement, bookings and revenue.
Experience managing several projects and stakeholders at the same time, with sound judgement about priorities, deadlines and when to seek a decision.
Excellent attention to detail across copy, data, campaign production and approvals.
Experience using email marketing software, CRM systems, content management systems and reporting tools.
Excellent communicator & confidently, lead productive discussions and challenge a brief constructively.
Collaborative and practical, building effective working relationships and solving problems constructively. Desirable

Experience in financial services, a membership organisation or another regulated or complex sector.
Experience marketing events, training, professional development or other paid-for services.
Familiarity with Microsoft Dynamics or ClickDimensions. Qualifications  
 
A relevant marketing qualification or degree would be welcome, but equivalent practical experience is equally valued. Strong copywriting, data analysis and project management skills are most important for this role.
 
What we Offer
Hybrid working model: 2 days office-based, 3 days remote
30 days holiday including bank holidays
Holiday Purchase Scheme 
Contributory pension 
Private Healthcare once probation passed 
Gym membership available
Supportive, collaborative, and growth-focused team environment
 
If you wish to be considered for this role, please email your cv to (url removed) or call me to discuss on (phone number removed).
 
If you have not heard from us within three weeks of submitting your application, please assume that your application has been unsuccessful on this occasion. We thank you for your interest and encourage you to apply for future opportunities