Marketing Executive

Description:

Marketing Executive 

Technique Recruitment Solutions are working alongside a global machinery and print manufacturer based in Norwich. A new opportunity has arisen for a Marketing Executive to join their team. The company offers an excellent benefits package as well as a great team environment

The successful candidate will have a Degree or equivalent Marketing qualification and demonstrable experience working as a Marketing Executive undertaking creative collaboration with in-designers or a Marketing Agency

Key Performance Indicators
• Delivery of planned tradeshows in EU & Asia
• Completion of planned paid advertising campaigns across various platforms
• Creation and management of engaging sales and marketing content for the company website, social media and PR purposes
• Ability to constructively and easily collaborate with cross-functional teams to coordinate marketing initiatives – Internal Teams, Suppliers and Agents
• Completion of market intelligence and competitor research, tracking trends and opportunities
• Completion digital marketing strategies to nurture existing customers and drive online traffic to the company website for new business opportunities

Duties & Responsibilities
• Project manage planned EU and Asia tradeshows and deliver to approved schedule, attending tradeshows as necessary
• Work closely with the Sales and Customer Service Teams to support lead generation and customer nurture
• Action planned digital marketing activities and campaigns
• Writing and proof-reading sales and marketing copy
• Ensure all published sales and marketing content is approved by relevant stakeholders
• Translation of sales and marketing materials as required – internally and via a supplier
• Support the development of video production requirements – customer testimonials, product videos, social media as well as internal stakeholder requirements
• Generate innovative content and ideas to promote our brand and products
• Collaborate with the in-house creative team, providing project supervision to provide sales and marketing according to brand guidelines and the approval process
• Collaborate with external suppliers, to deliver accurate and engaging sales and marketing content
• Management and development of our company website content
• Conduct market intelligence and competitor research, tracking trends and opportunities
• Ensure all sales and marketing content meets brand requirements
• Be a brand ambassador and support brand management internally

Qualifications
• Degree or equivalent Marketing qualification
• CIM Certificate in Professional Marketing or Certificate in Professional Digital Marketing would be beneficial but not essential 

Experience
• Exemplary copywriting and proofreading ability
• Digital marketing campaign management and delivery – email social media, advertising etc.
• Knowledge of media production and communication
• Experience working in a busy team environment
• An ability to project manage, prioritise and multi-task a busy workload
• A proven track record of creative collaboration with in-designers or a Marketing Agency
• Strong data analytical ability
• Website management and development experience
• The ability to effectively communicate with external suppliers and stakeholders
• To be able to collaborate constructively and effectively when working cross departmentally and with different cultures
• Experience presenting to stakeholders of every level

Skills
• Thoroughness and attention to detail.
• Exemplary copywriting ability to engage and communicate with target audiences
• Excellent organisation, prioritisation and planning
• Leadership: Good listening, empathy, flexibility, problem-solving and delegation
• Critical thinking: Planning, analysis, designing, and strategising
• The ability to sell/market products and services
• Strong interpersonal and networking abilities - verbal communication skills
• Excellent numeracy and IT skills: MS Office
• Full UK Driving Licence

The role is full time, onsite for at least the first 6 months, hybrid working may be discussed after successful probation, but this cannot be guaranteed and will depend on the business requirement