Marketing Director

Description:

Marketing Director | Permanent | Watford | £90,000 - £110,000

We are really excited to be recruiting for a Marketing Director role with a dynamic SME specialising in the provision of high-quality technical products to a diverse client base including large distributors, wholesalers, utilities, and end users. A commitment to innovation, quality, and customer satisfaction has positioned them as a leader in their industry. As they continue to expand their market presence and product offerings, we are recruiting them a highly skilled and strategic Marketing Director to support them in their efforts with continued growth through building and driving the marketing strategy for the next stage and beyond.
As the Marketing Director, you will play a pivotal role in shaping and executing the marketing strategy. You will be responsible for developing and implementing comprehensive marketing plans to drive brand awareness, generate leads, and ultimately increase sales across various channels. The ideal candidate will possess a combination of strategic vision, creativity and strong leadership skills to drive results in a fast-paced environment, whilst also being happy to role your sleeves up and get involved with some of the delivery.

What you will be doing:

Develop and execute a strategic marketing plan aligned with business objectives and target markets.
Lead and mentor a team of marketing professionals to achieve departmental goals and objectives.
Identify market trends, competitive intelligence, and customer insights to inform marketing strategies.
Oversee the development of marketing collateral, including sales materials, presentations, and digital assets.
Manage and optimize digital marketing efforts, including website management, SEO/SEM, email marketing, and social media.
Ensuring the CRM is being used to its full potential – building data sets, setting up automation and analytics.
Taking responsibility for the Amazon account, building a relationship and ensuring the most effective sales strategy/margins.
Collaborate cross-functionally with sales, product development, and other departments to ensure alignment and support business objectives.
Track and analyse marketing performance metrics to measure effectiveness and identify areas for improvement.
Having a commercial approach to Marketing expenditure and managing a marketing spend effectively, ensuring maximum ROI on marketing investments.
Impacting where possible on maximising gross margin.  
What we are looking for:

Proven track record of success in strategic marketing roles within a technical B2B environment.
Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to changing priorities.
Strong leadership and management skills with the ability to inspire and motivate a team.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Experience selling for a business on Amazon would be advantageous.
Demonstrable experience in developing and executing integrated marketing campaigns across multiple channels.
Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
Bachelor’s degree in Marketing, Business Administration, or related field. 
If you are a strategic thinker with a passion for marketing and a drive to make an impact, we want to hear from you!

Other roles you may have applied for: 

Head of Marketing, Director of Marketing, Brand & Communications Director, Chief Marketing Officer, Director of Product Marketing, Senior Marketing Manager

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