Marketing Data Analyst

Description:

About the role

We are seeking a detail-oriented and analytical Marketing Data Analyst to join our team. This is a new role within the team and you will play a crucial role in leveraging data to drive marketing strategies, optimise campaigns, and contribute towards business growth. Your primary focus will be on analysing marketing data, collaborating with sales teams to cleanse account data, and liaising with data providers to ensure access to the most relevant contacts in customer and target accounts.

Key duties and responsibilities are:

Analyse marketing data to extract actionable insights and inform strategic decision-making.

Collaborate with sales teams to cleanse account data in Salesforce, ensuring data accuracy and completeness.

Work closely with data providers to acquire and maintain high-quality data for marketing campaigns.

Take ownership of Salesforce Pardot platform and data within it, ensuring its integrity and optimal performance.

Develop and maintain reports and dashboards to track key marketing metrics and KPIs.

Conduct regular audits to identify and rectify data inconsistencies, duplicates, and errors.

Implement data enrichment strategies to enhance the depth and accuracy of customer and prospect profiles.

Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and data management.

Provide actionable recommendations to improve campaign effectiveness, audience targeting, and customer segmentation.

Collaborate cross-functionally with marketing, sales, and IT teams to streamline data processes and ensure alignment with business objectives.

Ensure compliance with relevant data regulations, including GDPR and PECR, by implementing and maintaining data protection measures and processes.

Work closely with our Data Protection Officer to address data privacy concerns, mitigate risks, and uphold the highest standards of data security and privacy.

Skills, Knowledge and Experience:

Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.

Proven experience in marketing data analysis, preferably in a tech company or B2B environment.

Proficiency in Salesforce Pardot, or equivalent, with demonstrable ability to configure, customise, and maintain the platform.

Strong analytical skills with the ability to interpret complex data sets and extract meaningful insights.

Experience with data cleansing, data validation, and database management techniques.

Familiarity with data enrichment tools and data providers.

Excellent communication skills with the ability to convey technical concepts to non-technical stakeholders.

Detail-oriented mindset with a passion for accuracy and data quality, and a love of Microsoft Excel.

Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.

Willingness to roll up sleeves and engage in data cleansing admin tasks to achieve desired results.

Who are Jigsaw24

We put people first in a culture that’s reflected throughout our whole business. By respecting each person as an individual, we create an inclusive, supportive atmosphere that feels like a family and inspires everyone to follow their own path. All while delivering great customer service, celebrating our diversity, and doing more to minimise our impact on the environment.

We truly believe our commitment to people, sustainability, and excellence is the driving force behind our success. To find out more about what we do and our passion for the environment, social responsibility, inclusion, and well-being please see 

Benefits at Jigsaw24

You will receive a wide range of benefits working at Jigsaw24 including:

26 days holiday

Health cover including access to GP anytime, annual reinbursements for optical and dental to name a few as well as counselling and wellbeing services

Cycle2work

Travel to work loan

Free on-site parking

Staff purchase scheme on fantastic Apple products and more

Unlimited bistro coffee and tea facilities

Enhanced family-friendly policies

Pension scheme

Electric Vehicle scheme

Life cover

We are always on the lookout for hungry people who want to realise their potential. It’s not just about filling existing vacancies – it’s about what you can achieve. As a business, we never stand still.  In fact, we encourage our people to follow their own path and help us improve how we all work. To find out more  please visit our “about us” section on our website by clicking 

From our office decor to the range of benefits we have to offer, we try to foster an inspiring, collaborative environment that makes everybody feel welcome. And as we continue to grow, we’re determined to hold true to our values and ever since we started trading, our culture has been based on delivering great customer service and providing solutions based on technical excellence