Marketing & Communications Manager

Description:

Holt Executive has partnered with a leading technology provider that provides unrivalled connectivity solutions across the Maritime, Energy and Mining sectors.

Our partner is actively seeking a Marketing & Communications Manager to support the Marcoms Director by collaborating with sales and product teams to develop, deliver and evaluate high-impact and customer-value-driven Marcoms campaigns, covering their Maritime Business unit.

This is a fantastic opportunity for someone who wants to work within a global organisation, having the ability to travel and work within an organisation where technology saves lives every day.

Key Responsibilities for the Marketing & Communications Manager include:

Marketing Communications -

Planning and supporting effective launch and portfolio campaigns.
Creating and maintaining customer-focused sales kits highlighting our portfolio benefits to drive sales, including presentations, infographics, and videos.
Content writing for website, intranet, direct mailings, newsletters, case studies, and social media.
Delivering commercial content marketing campaigns; researching topics, coordinating strategy, creation, and design.
Pre- and post-event marketing through invitation mailings, newsletters, and social media.
Close collaboration with creative agencies and designers.Digital Marketing and CRM -

Monitor and assign leads from our website and mailboxes.
CRM reporting, including ROI, lead generation and customer lifecycle management.
Help track and present traffic and click-through analysis related to our web portals, newsletters, email campaigns, social media channels and online advertising.
Support the tracking, monitoring, and updating of Google AdWords and SEO campaigns, working closely with the digital agency and the digital team.
Conduct regular audits of portfolio presentations on our website and drive user journeys to maximise lead-generation opportunities.Sales Enablement -

Ensure regular dialogue with sales to understand and meet their requirements, monitor industry trends, and identify customer pain points.
Support the RFP/tender process, providing guidance and compelling sales templates that position us as an industry leader.
Create and maintain customer testimonials.
Support regional Marcoms campaigns in the Asia Pacific sales territories, with a particular focus on Japan.Other Miscellaneous Duties -

Meticulous proofreading of written materials.
Occasionally attending events to register attendees, manage logistics, set up and support the Marketing Director.
Other ad-hoc tasks as required.Key Skills & Experience Required by the Marketing & Communications Manager: 

BSc/BA or equivalent in Marketing, Communications, or a relevant field.
At least 3 years’ experience in digital marketing, marcoms or editorial work.
Experience with website CMS systems, maintaining and creating web content.
Strong understanding of Microsoft packages, especially PowerPoint.
Experience using tools such as SharePoint, Digital design tools, Adobe, WordPress, CRM / Dynamics 365, Canva, and Video editing.
Ability to present complex technical information in a comprehensive, powerful way.Desirable Experience -

Background in the maritime, connectivity or digital solutions industry.
Understanding of AI marketing tools.
Knowledge of marketing tools such as Google Analytics, Hootsuite, Google Ads, SEO software.
If your skills and experience match this Marketing & Communications Manager opportunity, we encourage you to apply by sending your CV to (url removed)