Marketing Communications Manager

Description:

Introduction

This is an opportunity to join Conquip Engineering Group in a high growth phase to help lead and shape group campaigns, communications and the overall marketing strategy. Our organisation has set out a number of long-term key directives to achieve, to which we are now structuring our marketing team to scale. You’ll be working with an innovative, forward-thinking team, constantly looking for creative ways to tell our brand story and engage with our audience and stakeholders.

Your Primary Role

Manage communications, campaigns and content, implementing a comprehensive communications strategy that aligns with our brand strategy, vision and goals.
Collaborating with the rest of the marketing team (Creative, Digital and Product) and the Sales, Service and Business Development teams, to lead integrated advertising and communications campaigns that support business objectives, build brand awareness and drive revenue growth. Including briefing a creative team for assets.
Creating and distributing compelling press releases, media kits, and other materials to promote the company's products, services, and achievements.
Overseeing the company's social media accounts and managing the content calendar to ensure a steady stream of engaging and relevant content.
Managing the company's email marketing and automation campaigns, including email list management, content planning, and analytics.
Managing crisis communication strategies and responding to negative media coverage or customer feedback in a timely and effective manner.
Overseeing events, such as product launches, webinars, and industry conferences to increase brand awareness and generate leads. With the support of other team members, you will be planning the events to meet target audiences and objectives, ensuring clarity of the event and expectations, coordinating event operations, maximising impact, and analysing each activity to make recommendations for improvements.
Analysing data to measure the effectiveness of campaigns, content and communications efforts whilst making recommendations for improvement.
Work with the Marketing Director, to manage the budget for campaigns, content, and communications activities, whilst ensuring that spending is aligned with the company's overall financial goals.
Building and maintaining strong relationships with key media outlets and journalists to ensure positive coverage for the company in the press.
Supporting and managing junior marketing team members, to provide guidance, support and feedback to help them achieve their individual and team goals.
Key Skills / Characteristics

Strong communication skills: An excellent communicator with exceptional written and verbal communication skills. They should be able to write compelling content and deliver effective presentations.
Strategic thinking: The ideal candidate should be able to think strategically and develop comprehensive plans that align with the company's goals and objectives.
They should be able to analyse data, evaluate outcomes, and adjust strategies accordingly.
Attention to detail: Ensuring the brand is represented professionally and we show respect for our customers and the industry (while challenging status quo).
Creativity: Can develop innovative and engaging campaigns that stand out from the competition.
Relationship building: Personable and able to connect with people from different backgrounds.
Strong leadership skills: They should be able to inspire and motivate team players across the business to help move the brand forward and maximise exposure, while also leading on projects.
Adaptability: Able to adjust strategies and plans quickly to respond to unexpected events and able to work well under pressure.
Results-oriented: Goal driven, on delivering results and achieving goals. They should be able to track and measure the effectiveness of campaigns and adjust as necessary to improve outcomes
Desirable Experience(s)

Salesforce Marketing Cloud Account Engagement (Pardot)
5+ years Industry-related communications / PR experience, eg community management
Large-scale product launch or event campaign management
Advertising campaign management
Project management role
Salesforce Sales Cloud
KPI’s

Campaigns – Deadlines, Budgets, Goals (ROI)
Lead Generation – leads handed over
Comms / Social Engagement Metrics

Should you wish to be considered for this key vacancy, please apply directly to this advert, or reach out to our Head of Recruitment for an informal chat, 

We look forward to hearing from you !

Team Conquip