Marketing Business Partner

Description:

As Business Partner CyberSecurity Suite (CSS) – Global, you act as a strategic partner to the operational Business Units across all regions, supporting the adoption and development of marketing strategies that drive regional business goals. You serve as the key interface between the regional teams and HQ, collaborating closely to define strategic directions and ensure they are consistently aligned, consolidated, and translated across markets.

As the regional counterpart to the Divisional Marketing Business Partners, you ensure marketing activities align fully with divisional priorities while being adapted to local market needs and opportunities. You actively engage with regional stakeholders to understand priorities, challenges, and growth opportunities, translating them into impactful marketing plans.

You collaborate closely with the other Regional Business Partners to drive consistency, share best practices, identify synergies, and successfully execute the global marketing plan. You actively participate in global BP forums to strengthen cross-regional cooperation.

Depending on the localization level of the solutions portfolio, you adopt, adapt, or develop and execute tailored marketing plans together with Marketing Hub specialists, Brand, Business, and Sales teams. This role requires strong strategic thinking, excellent stakeholder management skills within a complex matrix organization, and a results-oriented mindset focused on delivering measurable business impact.

Main responsibilities incl. deliverables

* Strategic Marketing: Partner the operational units through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Provide comprehensive advice on all marketing activities, and develop and implement strategic marketing plans tailored to regional business needs.

* Market insights: Leverage market data, customer insights, and competitive intelligence to provide regional input into product marketing strategies, positioning, messaging, and go-to-market plans. Actively contribute regional (customer) insights to the global marketing strategy.

* Content Strategy: Based on a value proposition and depending on the localisation level of a service, adopt, adapt or develop marketing, communication and content strategies for the target markets, including buyer personas. Align closely with Divisional and other regional BPs.

* Market Activation: Depending on the localisation level of a service, adopt, adapt, or design regional marketing campaigns and collaborative closely with Marketing Hub specialists to ensure effective execution.

* Performance Monitoring and Analysis: Ensure all regional campaigns are results-driven and deliver measurable business impact. Collaboratively track and analyse marketing KPIs, regularly report on the effectiveness of campaigns, programmes, and initiatives. Ensure continuous optimisation and collect customer feedback to further enhance marketing activities and responsiveness to regional customers’ needs and preferences.

* Cross-functional Collaboration: Collaborate closely with internal Marketing Hub teams, business units, sales and other functions to ensure cohesive and effective marketing efforts. Work with other Business Partners globally to identify synergies and cross-regional efficiencies.

Essential Criteria

* Degree, or equivalent, in Marketing, Business Administration, Communication or a comparable field of study

* Professional experience in B2B marketing, preferable with previous experience within the Cybersecurity environment.

* Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.

* Solid knowledge of digital marketing principles, technologies, and analytics.

* Proven ability to work in an international business environment.

* Strong stakeholder management capabilities.

* Business fluent written and verbal communication skills in English.

* Structured and solution-oriented approach to work with high-quality standards.

* Confident, resourceful, self-motivated, team-oriented, flexible, and possess a high level of initiative.

Further Information

TÜV SÜD in the UK offers a competitive salary and benefits package that includes a minimum of 33 days holiday entitlement (for full-time employees, including public holidays), a contributory Group Personal Pension Plan and a non-contributory Group Life Assurance Scheme. We also offer various Salary Exchange/Sacrifice schemes (buying/selling holiday, cycle to work scheme, pensions), incentive schemes and comprehensive wellbeing support (Employee Assistance Programme, Dental Scheme and Occupational Health services). Dependent on their role, employees may also be eligible for hybrid/permanent home-working, a Company Car/Car Allowance and Private Medical Insurance