Marketing Assistant

Description:

Email Marketing Assistant

We have an exciting position for an Email Marketing Assistant to join our results focused, friendly, Marketing Team in our Head Office Team at Northminster Business Park, York. 

Working with the Email Marketing Executive you will be sending Newsletter campaigns of up to one million sends several times a week and developing automatically triggered emails containing dynamic personalised content.  The email campaigns you will build and send are to help drive sales through the conversion funnel for email revenue.  

You will cultivate the test and learn culture at Pavers, building email tests to improve profit, working in an immediate team of four who will support you to develop and enhance your skills to deliver results.

Key Responsibilities for our Email Marketing Assistant

Build and send email marketing campaigns for Pavers and Jones Bootmaker brands

Work with Email Marketing Execs to develop and implement customer journeys to drive incremental revenue and profit

Design engaging emails to increase sales and open rates using assets from creative team

Test and learn from email or catalogue campaign initiatives 

Design dynamic personalised content using Fresh Relevance software to serve to the right customer profiles to maximise ROI and increase customers second order rates

Track KPIs for marketing campaigns over time

Analyse campaign results and report to stakeholders

Liaise with product buyers and merchandisers to promote seasonal styles and products to the right customers at the right time

Work with the wider marketing and retail teams (including the Catalogue and Social and Content teams) to help support their activity via Email marketing

Identify new and innovative ways to market to new customer groups, identifying new customer acquisition opportunities.

About you

Degree in Marketing or previous experience within a similar role is essential

Good working knowledge of Email Service Provider software, ideally Dot Digital

Working knowledge of the major analytics programs – specifically Google Analytics GA4

Knowledge of what makes successful Marketing campaigns and other digital channels and techniques – SEO, PPC, social media, Affiliate Marketing

Understanding and ideally experience of cross channel marketing, CRM and personalised customer journeys

Benefits/Package for our Email Marketing Assistant:

Salary: Up to £25,000 depending on experience

Flexible/Hybrid Working around core hours, as agreed by your line manager, including 1 day per week working from home

Annual discretionary bonus scheme

Death in service

Generous Staff Discount

Holiday Entitlement (Increases with service)

Company Contribution Pension

Access to Retail TRUST (Wellbeing and Financial Support)

Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme

Access to Pavers Academy for learning and development opportunities

About Us

At Pavers we are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers.

Pavers is a growing, highly profitable, independent family-run business with a strong balance sheet, employing over 1,800 people across our estate of circa 200 Stores, Head Office and Distribution Centre, and we remain acquisitive.

We were voted one of the Top 10 Employers in Retail in the UK in 2020 and were recognised as a 3* Employer with ‘World Class’ levels of workplace engagement by Best Companies in 2023. At Pavers we truly believe the talents, passion, and dedication of our employees are the reasons for our success. As of 2023 we are working towards obtaining menopause friendly status.

In 2021 we became the first major retailer to achieve Carbon Neutral status and have proudly maintained this standard ever since. Championing sustainability is at the heart of everything that we do, and we’re committed to changing the future of retail for the better acting in an environmentally and socially responsible manner.

Giving back is in our nature as a Business and in 2018 we established the Pavers Foundation, in the memory of our late founder, Catherine Paver. Since then, the Foundation has awarded grants for causes close to our colleagues’ hearts for; community, education, and areas of health, totalling more than £2m, growing year on year.

If this sounds like the kind of business you’d like to know more about, we’d love to hear from you - please apply today for the role of Email Marketing Executive