Marketing Analyst

Description:

Marketing Analyst (B2B Ads Analytics)
Client: Tier-One Global Technology & Digital Advertising Leader
Location: Central London (Hybrid)
Contract: 10-Month Maternity Cover

We are seeking an analytical, detail-driven Marketing Analyst to join the EMEA B2B Ads Marketing Analytics team for a tier-one global technology client.

In this role, you will be the analytical backbone for post-acquisition marketing campaigns across 11 EMEA regions, transforming multi-channel performance data into clear commercial insights for regional marketing leads and senior stakeholders.

What You'll Do

Regional Analytics Support: Partner with central London teams and 11 regional EMEA marketing hubs to triage ad-hoc analytics requests and deliver strategic performance updates.

Dashboard Maintenance: Maintain, debug, and update core reporting dashboards (Looker / Looker Studio) and optimize underlying queries.

Performance Tracking: Track campaign reach, quarterly activity phasing, and marketing trends across key focus areas (including AI, video, and digital advertising).

Operational Data Hygiene: Coordinate day-to-day campaign taxonomy and brand ambassador tracking lists with agency partners.

What You'll Need

3-5 years of experience in marketing analytics, digital campaign measurement, or commercial reporting.

SQL: Practical ability to read, debug, and update analytical queries.

BI & Dashboarding: Hands-on experience maintaining reports in Looker, Looker Studio, Tableau, or Power BI.

Data Tools: Strong proficiency in Google Sheets / Excel and working familiarity with BigQuery.

Marketing Foundations: Solid grasp of B2B marketing concepts and Paid, Owned, and Earned media measurement.

How to available and ready for your next contract? Apply directly via this advert or send your CV to (url removed).

Randstad Technologies is acting as an Employment Business in relation to this vacancy