Marketing Analyst

Description:

Role: Marketing Analyst – Bradford 

Salary: up to £30k per annum

Working Hours: Monday – Friday 37.5 hours per week

Benefits:

Pension
Healthcare scheme
33 days of holiday (including Bank Holidays)
Flexible ‘hybrid’ working including both home/remote and office-based working
Free office parking
An extra paid day off on your birthday
An optional paid day off every year to volunteer in your local community
Plus, a friendly working environment in a company that is committed to helping you develop your career.

Our clients’ staff are important o them, so they regularly benchmark themselves against their competitors. In their most recent staff survey (December 2023), 98% stated they are ‘proud’ or ‘very proud’ to work for our client.

Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a transport and logistics business.

General overview:

We’re looking for an analytical, energetic individual with a genuine passion for marketing, to join our team. This is a dynamic role that requires someone who is commercially driven, curious, and motivated by positive business outcomes.

You will be responsible for collecting, analysing, and leveraging marketing data from a variety of sources to drive informed decision-making and optimise marketing strategies across our product portfolio.

You will be part of a collaborative marketing team that works closely together in a similar way to a small agency – providing vital support and resources to a network of business units in the UK and Australia, for both B2B and B2C audiences.

Responsibilities:

Data analysis and interpretation

Collect and analyse marketing data from various sources, including internal sales data and CRM systems, digital platforms, and external sources
Conduct in-depth analysis to identify trends, patterns, opportunities and insights related to sales and marketing performance

Performance tracking and reporting

Monitor and evaluate the performance of marketing and sales activity across multiple channels (e.g., digital, social media, email, telesales, direct) to assess effectiveness and ROI
Prepare and present regular reports to communicate key findings, insights, and recommendations to stakeholders

Market research

Conduct market research to identify industry trends, consumer behaviour, and competitive landscape
Provide insights on market opportunities and threats to inform marketing strategies

Customer segmentation and profiling

Analyse customer data to segment and profile the target audience, to enable effective marketing activity and drive sales

Collaboration and teamwork

Work collaboratively with the Marketing team to support data-driven decision-making
Undertake other marketing activities from time to time, to ensure the delivery of the overall department objectives
Partner with other teams as required to integrate marketing insights into broader business strategies.

Continuous learning and development

Stay updated on industry trends, best practices, AI and other emerging technologies in marketing analytics and insights
Participate in training and professional development opportunities to enhance skills and expertise

Ultimately, your work will provide essential insight to enable the development and implementation of marketing strategies that contribute towards business growth, for our central Training business and offices across the UK and Australia.

Core Competencies

Bachelor's degree in Marketing, Business, Statistics, Economics, or related field. Master’s degree is a plus
2 + years of experience in marketing analytics, market research, or a related role
Proficiency in data analytics tools and platforms (e.g., Google Analytics, Power BI, Excel)
Strong analytical, critical thinking, and problem-solving skills
Natural curiosity, a positive, can-do attitude and a desire to innovate
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
Detail- oriented with a strong attention to accuracy and quality
Knowledge of digital marketing channels