Marketing Analyst

Description:

Job Title: Marketing Analyst - Marketing Effectiveness & Econometrics

Location: Central London (Hybrid - 3 days on-site, 2 days remote)

Contract Duration: 12 Months

Start Date: ASAP

We are looking for a Marketing Analyst to join the central Marketing Effectiveness team for our client, a leading global tech giant based in Central London.

Key Responsibilities:

Incrementality & Causal Inference: Design and execute Marketing Mix Modeling (MMM), geo-experiments, holdout tests, and synthetic controls.

Data Modeling: Query massive relational databases and build robust statistical models with minimal supervision.

Commercial Strategy: Translate statistical variance and regression models into high-stakes budget allocation and growth strategies.

Executive Storytelling: Build clear Looker/Tableau dashboards and executive slide decks for senior leadership forums.

Culture: Promote psychological safety, inclusion, and collaborative decision-making across multidisciplinary teams.
Who You Are:

Experience: 3-5 years of quantitative analytics, marketing science, or econometrics experience.

Background: Proven experience within specialist econometrics consultancies, top-tier media networks (e.g., Analytic Partners, Gain Theory, Ekimetrics, or equivalent), or high-growth in-house marketing science teams.

Technical Stack: Advanced SQL (CTEs, window functions), statistical programming in Python or R, and visualization tools (Looker or Tableau).

Core Skills: Strong grasp of causal inference, difference-in-differences, and MMM; degree in Econometrics, Economics, Statistics, or Data Science.

Consultative Mindset: Proven ability to connect statistical analysis directly to business ROI.
How to available and ready for your next contract? Apply directly via this advert or send your CV to (url removed).

Randstad Technologies is acting as an Employment Business in relation to this vacancy