Head of Performance Marketing

Description:

Growth across international markets depends on more than individual channels delivering in isolation. As Head of Performance Marketing, you’ll shape a joined-up digital strategy, connect investment decisions with commercial outcomes and give specialist teams the insight, direction and frameworks needed to deliver sustainable growth.

You’ll work across multiple brands and markets, bringing together paid media, Brand, ATL, Creative, Retention, BI and Technology. With significant influence over planning, forecasting, measurement and cross-channel optimisation, you’ll help senior stakeholders understand what is driving results, where investment should move and which opportunities can make the biggest commercial difference.

What’s in it for you

Competitive salary plus an annual bonus following successful completion of probation
24 days’ annual leave, with additional days awarded after three years’ service
Opportunity to influence international growth within one of the world’s largest iGaming organisations
Your responsibilities as Head of Performance Marketing

Own cross-market planning, forecasting, targets and reporting, challenging budgets and results while identifying risks, opportunities and actions
Create a joined-up digital ecosystem across PPC, Paid Social, Mobile/App, Programmatic and YouTube, ensuring investment reflects each channel’s role within the customer journey
Develop measurement frameworks covering attribution, incrementality, MMM, funnel analysis and dashboarding, working with BI, Analytics and Technology to improve data agility
Connect Brand, ATL, Creative and Retention activity with paid media, ensuring messaging, investment and insights work together across the full funnel
Lead cross-channel testing and optimisation, identifying opportunities across automation, AI, CRO, landing pages, offers and technology
Support senior digital leadership with team direction, stakeholder management, operational improvements, strategic initiatives and the development of channel specialists
What we’re looking for in a Head of Performance Marketing

Senior-level experience within digital marketing in a fast-paced, commercially led environment, including leadership, mentoring or team management
Broad knowledge across PPC, Paid Social, Mobile/App, Programmatic and/or YouTube, alongside deep expertise within at least one core discipline
International experience covering multiple markets, with strong knowledge of budgeting, forecasting, reporting, attribution, testing and marketing effectiveness
Strong commercial and analytical capability, including the ability to influence and constructively challenge senior stakeholders and specialists
Understanding of how Brand, ATL, Creative, Retention and paid media work together; iGaming, ecommerce, fintech, subscriptions or digital entertainment experience would be advantageous
Ready to take ownership of a genuinely international digital growth agenda? Apply now for the Head of Performance Marketing position and help shape how investment, channels, data and teams come together to deliver stronger commercial results.

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