Head of Marketing

Description:

Head of Marketing

South East - Please note this role is based onsite not remote working
Site based and working with the functional Director to develop and implement the marketing strategy for the commercial development of my client’s trade waste business. This customer/client facing role will work closely with the Logistics and Sales teams to analyse market data and develop a strategy to market/target directly a broad range of customers across the full range of offerings within the business.

Your main duties – principle responsibilities will be but not limited to; Develop a marketing led strategy to deliver revenue growth for the trade waste business, using analysis of a broad range of clients and customers; Using market driven data analyse gaps in the geographical areas in which the business operates, identifying clients and customers providing a direct marketing strategy to engage with this broad base of local private and public sector businesses: Partner with the logistics and finance team to review revenue streams and target advertising and marketing strategies: Present to the board on as required to ensure engagement and sign off is given for strategic direction of marketing-based activities; Develop a full marketing team (either internal or with the use of agency support) to ensure marketing is an essential part of how the business deliver growth ; Set clear KPI’s to measure effectiveness of marketing strategies and campaigns, presenting this clearly to the sales and logistics teams as well as the board ; Analyse the markets where they operate across the group and develop a strategy for market saturation for the company brand.

In order to be considered for this role you will have;

* A Degree in Marketing or comparable work experience; Strong digital marketing experience; Proven experience of commercial marketing working in partnership with sales and operational teams; Able to demonstrate successful strategies of building customer knowledge within given sector and delivery of revenue growth; Waste/Recycling or similar industry experience is desirable; Team Player; Strategic Decision maker; Excellent presentation skills.

For a full job description, please email a copy of your most recent CV to Rebecca

Please note: You must have a UK Driving License and the right to work in the UK