Head of Demand Generation

Description:

Head of Demand Generation

Greater Manchester (Hybrid | 1 day per week or 1 day per fortnight in office) £80,000 - £100,000 + Bonus + Benefits

We're supporting an established, PE-backed HR technology business on the appointment of a Head of Demand Generation to play a key role in the next phase of its growth journey.

This is a business with a sizeable UK customer base, strong recurring revenue, significant investment and a new executive leadership team focused on accelerating growth. Backed by major private equity investment, they are investing heavily in AI, product innovation and commercial capability, creating a rare opportunity to shape and scale a modern demand generation function within a successful software company.

The Opportunity

Reporting directly to the CMO, you'll be responsible for building and executing the demand generation strategy that drives pipeline, revenue growth and customer expansion.

This is not a traditional marketing role focused on activity metrics. The business wants a commercially-minded leader who can demonstrate how marketing directly contributes to:

Pipeline generation
Revenue growth
Customer acquisition
Cross-sell and upsell opportunities
Marketing ROI
Acquisition efficiencyYou'll own the strategy across demand generation, ABM, lifecycle marketing and customer expansion, working closely with Sales, Customer Success, Product Marketing and Revenue Operations.

Own marketing-sourced and marketing-influenced pipeline targets
Lead demand generation strategy across acquisition and customer growth
Build and scale ABM and lifecycle marketing programmes
Drive revenue-focused marketing performance and attribution
Partner with Sales and Customer Success on revenue growth initiatives
Lead and develop a growing demand generation function
Use AI to improve campaign effectiveness, productivity and decision-making
Oversee marketing technology, automation and reporting frameworks
Improve conversion rates, acquisition economics and marketing ROI
Build a data-driven culture where decisions are based on measurable outcomes rather than activity metrics We're keen to speak with experienced demand generation leaders who can demonstrate:

Experience leading a Demand Generation, Growth Marketing or Revenue Marketing function within B2B SaaS
Ownership of pipeline and revenue targets
A strong track record of delivering measurable commercial growth
Experience building or scaling demand generation teams and capabilities
Strong ABM and lifecycle marketing expertise
Marketing attribution, RevOps and performance measurement experience
Excellent stakeholder management and alignment with Sales teams
Experience operating in high-growth, PE-backed or investor-backed environments
A genuine interest in using AI to improve marketing performance and efficiency

Why Join?

Join at a pivotal moment in the company's growth journey
PE-backed business with significant investment and ambitious growth plans
Major focus on AI innovation and transformation
Opportunity to shape strategy and build capability rather than maintain the status quo
High visibility role with direct exposure to senior leadership
Established, profitable software business with the energy of a scale-up
Strong culture with exceptional employee retention and long average tenureIf you're a commercially focused demand generation leader who enjoys building functions, influencing revenue and driving meaningful business growth, we'd love to hear from you