Group Marketing Manager

Description:

Role: Group Marketing Manager
Location: Bedford

Hours: Full time, 40 hours per week. (Hybrid)
Salary: £40,000 - £45,000 (DOE)

We're looking to recruit a commercially minded and digitally fluent Group Marketing Manager to support the development and delivery of an integrated group marketing and communications strategy.

This is a key role within the Group Marketing & Communications team, responsible for helping to build and strengthen the group’s brands, improve customer and employee engagement, support sales growth and ensure marketing investment delivers measurable commercial outcomes. 

Duties of a Group Marketing Manager:

• Support the development and delivery of an integrated group marketing and communications strategy.
• Translate business objectives into prioritised annual marketing plans, campaign roadmaps, budgets, KPIs and clear accountabilities.
• Lead, coach and develop the marketing and communications team.
• Work closely with the Group Marketing & Communications Vice President, Product, the Sales teams to ensure marketing activity supports their growth.
• Provide clear reporting, insight and recommendations to challenge priorities and improve return on investment.
• Lead an audience-focused content strategy across social platforms.
• Oversee campaign briefs, creative development and content productio.
• Develop thought leadership, PR, media relations and reputation programmes.
• Lead crisis and issues communications, maintaining robust approval processes and prepared response plans.
• Improve digital customer journeys, conversion performance, lead generation and lifecycle communications.
• Work with sales and commercial teams to define target audiences, campaign propositions, lead management processes and measures of pipeline or revenue contribution.
• Oversee website governance, content quality, technical performance, search visibility and user experience, including how content is structured for conventional and AI-assisted search.
• Create and lead a practical AI marketing roadmap, identifying high-value use cases and prioritising them according to business value, data readiness, risk and ease of adoption.
• Use AI, automation and marketing technology to improve research, customer insight, campaign planning, content creation, personalisation and overall marketing efficiency, while ensuring responsible use and appropriate human oversight.
• Lead the team in adopting AI effectively, developing practical workflows and standards, and measuring the impact on efficiency, quality and commercial results.
• Use data from web, CRM, social and advertising channels to measure performance, identify opportunities and optimise campaigns, content and marketing investment.
• Lead a test-and-learn approach and provide clear, commercially focused reporting, ensuring marketing data is accurate, secure and compliant.

What we would like from you:

Essential:
• Proven experience in a marketing and communications leadership role, with accountability for strategy, people, budgets and measurable outcomes.
• Demonstrable practical experience using AI in marketing.
• Strong integrated marketing experience across brand, content, digital, CRM, social media, PR, events and internal communications.
• Commercial understanding and the ability to connect marketing activity to customer growth, retention, sales pipeline, revenue or other agreed business outcomes.
• Confident working with marketing data, dashboards, attribution principles, testing and performance optimisation.
• Working knowledge of SEO, paid media, email marketing, CRM, marketing automation, websites and content management systems.
• Experience leading and developing a team.
• Strong stakeholder management skills and the confidence to influence senior leaders.
• Highly organised
• Knowledge of responsible AI, data protection, copyright, consent, accessibility and brand-safety considerations in marketing.

If you are interested in this role, please apply below with your most recent CV.

BEDFORDPERM

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