Email and Content Marketing Executive

Description:

Are you a Marketing Specialist with a passion for creating and implementing engaging email marketing campaigns?

Do you want to join a company that has grown to over 100 employees in 4 years?

If so, then we would love to hear from you!

About Grantify

We are a dynamic generative AI start-up, which has swiftly grown from a 2-person founding team to a thriving workforce of over 100 in just 4 years, including a strategic expansion into the US market.

We specialise in simplifying the complex landscape of government grants and funding opportunities, with a proven track record of streamlining the process for time-strapped technology enterprises across various industries.

Having raised over $100m to date, our unique approach enables businesses to secure substantial government funding (up to seven figures) in significantly less time, surpassing industry norms by an impressive eightfold.

About the role

As an Email Marketing Specialist at Grantify, you play a crucial role in our marketing team, optimising sales conversions through content-driven marketing campaigns. Your primary focus will be on nurturing leads through email marketing with engaging and informative content, contributing significantly to our marketing funnel strategies. You'll collaborate across other departments to ensure operational messaging is on brand and has the correct tone of voice. You’ll also help with other mediums (such as our website and social media), helping to craft and reappropriate content that resonates and demonstrates our value to our audience.

Your Responsibilities:

* Email Content: Improve engagement metrics for newsletters, reminders, and automations, and implement re-engagement and welcome flows.

* Content Creation and Strategy: Work closely with the team to create compelling content that aligns with Grantify’s broader strategic objectives and brand messaging across multiple touchpoints.

* Email Infrastructure Compliance & Deliverability & Data Management: Optimise email platforms against deliverability standards by conducting routine checks, resolving bounce issues and cleaning lists, implementing a Sunset Policy and monitoring brand reputation with tools like Google Postmaster.

* Reporting and Performance Analysis: Set up reporting, tag email types, benchmark click rates, and explore engagement improvement strategies.

About you

Your application will be evaluated based on your proficiency in the following key skills and competencies:

* Exceptional Copywriting Skills

* Technical Proficiency with Email Marketing Platforms

* Data Analysis and Performance Optimisation

Requirements:

* Exceptional copywriting prowess, consistently crafting compelling and engaging email content.

* Extensive track record in email marketing, coupled with good knowledge of email platforms.

* Confident in applying content best practices to other mediums such as social media and website

* Comfortable with data hygiene, experience with email list curation, and comfortable with trying advanced strategies for ensuring optimal deliverability.

* Able to conduct data analysis, leveraging insights to drive performance enhancements.

* Adept at multitasking and navigating complex project landscapes, while fostering productive stakeholder relationships.

* Design skills - able to craft visually engaging content and meet our brand standards

What's on offer?

* Competitive Compensation: Competitive salary which will be disclosed before any interviews.

* Generous Leave Allowance: 25 days annual leave + bank holidays.

* Health and Wellbeing: Private medical insurance for your well-being.

* Work from Home Support: £1500 setup budget for a comfortable and efficient workspace.

* Social Connectivity: Quarterly socials for camaraderie and shared experiences. We run a company-wide social. Last year we all went to Barcelona ????

* Eco-Friendly Initiatives: Join our electric car scheme for a greener future.

* Employee Perks Platform: Exclusive discounts on a variety of products and services.

* Enhanced Parental Leave: Support during significant life moments.

Does this excite you for your next career move?

If so, here is the hiring process:

* Apply!

* Respond to our questionnaire (as we like to get to know you by more than just your CV).

* If selected, a phone interview with one of our hiring team.

* Video interview with Grantify's team.

* Email Marketing based time task

* Video interview with the Head of Marketing at Grantify

* Start your new Email and Content Marketing Executive role with the Grantify team.

Grantify is committed to building a diverse workplace and is an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age. Grantify is also committed to complying with all fair employment practices for citizenship and immigration status