E-Commerce Manager

Description:

SF Recruitment are working with a business based in Birmingham who is looking for an E-Commerce Manager to join the team
£50,000 - £60,000 plus an extra 20K potential in bonuses

Purpose of the role

- Full responsibility for the management & development of the E-commerce & digital function
- Management & development of the Marketing / E-commerce team
- Full responsibility for the management & development of the Marketing function

Key Accountabilities

- Ensure Ecom sales targets are achieved
- Website remains 'on brand', fit for purpose & aligned with those relevant competitors considered 'best in class'
- Ensure website adequately displays all promotions being run in the stores
- Ensure digital & social media postings are 'on brand', in line with company objectives with KPI targets achieved
- Ensure all marketing campaigns are 'on brand' whilst being delivered on time & within budget
- Ecom & marketing team are highly motivated & embrace the 'Continuous Improvement' culture

Main Responsibilities

E-commerce Function
- Responsibility for hitting sales targets for group websites & hotline
- Ensuring customer UX is on brand and up to date with industry standards, responsible for management & relationship with external website agency
- Keeping all website products up to date including price, product descriptions, imagery (liaison with buying to ensure open communication regarding product updates, new product etc.)
- Organising photoshoots to capture imagery where necessary
- Liaising with team to deliver segmented weekly email campaigns
- Setting & managing the overall PPC / SEO strategy in conjunction with agency to hit both web targets and hotline performance targets
- Trustpilot overall relationship management to include responding to all 4 and 5 star reviews keeping close to customer feedback
- Keep website policy and procedures up to date and ensure all transactional processes and content uploads are legally compliant

Social Media & Digital
- Develop a Social Media strategy including its content & posting schedule
- Manage the marketing strategy by leveraging social media to identify and acquire customers.
- Manage the strategy of driving more traffic to our websites, attracting more visitors to our showrooms, and increasing our visibility to gain more exposure.
- Achieve financial objectives (KPIs targets) by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions.
- To amplify our Brand reputation, recognition, and appeal to a new generation of consumers in order to grow the business

Marketing Function & Promotional Events:
- Liaise with external marketing management company to ensure strategies implemented
- Manage the marketing & ecom budget with Director
- Effective and efficient media implementation including analysis and monthly reporting to Exec
- Identification of new target markets and associated business case development
- Manage & roll out showroom campaigns with showroom managers
- Manage Showroom POS (Point of Sale) updates
- Ensure all campaigns are effectively translated across online channels and are on brand
- Review each marketing campaign to assess its successfulness and understand what can be learnt for future improvements
- Incorporate all learnings into future strategies
- Keep up to date with key industry developments and look for ways to incorporate best practice within the business