Direct Sales Executive


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Direct Sales Executive

London / Hybrid

Why work for us?

Are you ready to build your sales career with a growing, award-winning business? Premium Credit is the leading provider of insurance premium finance and a range of annually charged services across the UK and Ireland, helping customers spread the cost of everything from insurance and professional fees to memberships, season tickets and school fees.

We’re a multi-award-winning business, lending £6 billion to over 2.9 million customers through a network of almost three thousand partners — and we’re still growing. Recently certified as a Great Place to Work, we’re proud of our Trustpilot rating of 4.5, Net Promoter Score of +78, Glassdoor rating of 4.4 and Silver Sustainability medal.

As a Direct Sales Executive, you’ll play a key role in our continued growth by speaking directly with new and existing customers, identifying opportunities and matching them with services that genuinely meet their needs.

If you enjoy outbound sales, know how to build rapport quickly and are motivated by targets, this is an opportunity to join a supportive team where your drive, resilience and customer focus will be recognised.

We offer

Competitive salary and incentive plan

A workplace pension scheme

Hybrid working, with collaborative days in our London office

25 days annual leave (plus bank holidays), with options to purchase and sell up to 5 days holiday per year (pro rata)

Private health and dental cover

Support and investment in your personal development

24/7 access to Employee Assistance Programme and Mental Health First Aiders

The Role

This is an exciting time to join Premium Credit. We’re hiring a Direct Sales Executive to help us build on our success. You’ll be joining a business that invests in its people, celebrates achievement and provides the tools and support to help you perform at your best.

Reporting to the Direct Sales Team Leader, you’ll deliver a high-quality outbound telesales service to targeted potential customers and existing customers, helping them understand the value of our products and services.

In this role, you’ll:

Turn customer conversations into growth opportunities by resolving actions quickly and professionally

Maintain an accurate daily customer tracker, ensuring follow-up activity is completed consistently

Follow agreed call plans and provide clear, accurate information about our products and services

Represent our brand identity and values in every customer interaction

Build strong, collaborative relationships with colleagues across the business

Who we’re looking for

We’re looking for someone who thrives in a busy, target-driven environment and enjoys making a difference through great customer conversations. You’ll be confident picking up the phone, motivated by results and keen to grow your career with a sector-leading company.

To succeed as our Direct Sales Executive, you’ll bring experience in an outbound sales environment and be able to show how you’ve achieved or exceeded targets. You’ll be driven, resilient and commercially minded, while keeping the customer’s needs at the heart of every conversation.

You’ll be someone who is:

Organised and able to prioritise workload to meet agreed deadlines and targets

Confident identifying customer needs and delivering outstanding levels of customer satisfaction

A proactive self-starter who takes ownership and consistently works to high standards

Curious and keen to develop your knowledge of our products, services and customer needs

Sales-focused, with the confidence to promote products and services that genuinely meet customer needs

We’re committed to providing reasonable adjustments or accommodations for applicants, so if you need assistance or support during the recruitment process, please let us know on the application form or by sending an email to

If you are made an offer of employment you will be required to prove your eligibility to work in the UK before you start work. You must reside in the UK from the start date of this role; unfortunately we are unable to provide visa sponsorship at this time.

To ensure you can work from home efficiently you will be asked to provide your internet speed at the application stage.

Premium Credit are an equal opportunities employer with a strong and passionate commitment to Diversity, Equality and Inclusion in the workplace. We welcome applications from all sections of the community and encourage people from all backgrounds to apply. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be. We are open to part-time working and job share.

By submitting your application, you agree that Premium Credit may collect your personal data for recruiting and related purposes. PCL uses AI tools to assist with our review of applications, including to summarise CVs against relevant job criteria and transcribe interviews. However, our team always makes the final decision on any application. Please see our privacy notice

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