Digital Marketing Specialist

Description:

Digital Marketing Specialist

Are you a hands-on digital marketer who enjoys being involved in everything from PPC and email campaigns through to social media, website content and lead generation?

We’re working with an established and growing B2B business that is looking to appoint a Digital Marketing Specialist to join its marketing team.

This is a varied, operational role where you’ll work closely with the Head of Marketing to turn marketing plans into action. It would suit someone who loves getting stuck into the detail, can confidently manage multiple campaigns and channels, and enjoys seeing the commercial impact of their work.

What you'll be doing

Planning and delivering email marketing and paid advertising/PPC campaigns

Supporting SEO activity and taking ownership of day-to-day website updates and optimisation

Creating engaging content for social media, email, landing pages and wider marketing collateral

Managing and scheduling regular social media activity

Supporting B2B lead generation through market and prospect research

Managing inbound marketing leads and maintaining accurate CRM data

Working closely with the Sales team to nurture and convert marketing-generated opportunities

Liaising with external digital agencies and monitoring campaign activity

Supporting the marketing of industry events and trade shows

Monitoring digital traffic, email engagement, campaign performance and competitor activity

Producing regular marketing reports and using data to identify opportunities for improvement

Managing marketing databases and mailing lists in line with GDPR requirements

What we're looking for

You'll ideally have 3–5 years' broad marketing experience, with strong exposure to digital marketing and campaign delivery.

We're particularly interested in speaking with candidates who have experience across several of the following:

PPC and paid digital campaigns

Email marketing

SEO and website management

Social media and content creation

CRM systems – HubSpot experience would be particularly advantageous

Marketing analytics and reporting

Canva and/or Adobe Creative Suite

B2B lead generation

You'll be organised, commercially minded and comfortable taking ownership of your workload. Strong written communication skills are important, as you'll be producing content across a variety of channels and communicating with both internal and external stakeholders.

Previous experience within a B2B, manufacturing, engineering, construction, agriculture or technical environment could be advantageous, although we're equally interested in the right digital marketing skill set.

Why consider this opportunity?

This isn't a role where you'll be pigeonholed into one small area of marketing.

You'll have the opportunity to work across the full digital mix, take genuine ownership of campaigns and become an important part of a small marketing function where your ideas and activity can have a visible impact on the business.

If you're a Digital Marketing Executive, Digital Marketing Specialist or experienced Marketing Executive looking for a broader hands-on digital role, we'd love to hear from you.

Apply today or contact Anne Corder Recruitment for a confidential conversation.

Anne Corder Recruitment Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. By applying you will be registered as a candidate with Anne Corder Recruitment Ltd, your personal data may be added to our database as part of the application process. Our privacy policy is available on our website and explains how we will use your data. Your details will be reviewed by one of our Recruitment Partners and we will contact you again within 5 working days if your application is to be progressed further.

Please note that we are not able to provide support with visa sponsorships and all applicants must be based in the UK and hold valid right to work in the UK.INDEEDCOMM