Digital Marketing Officer

Description:

At Guy’s & St Thomas’ Foundation, our mission is clear – to build the foundations of a healthier society.

As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part-time roles and job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

We need someone with strong experience of delivering high-quality digital marketing across a range of channels. The ability to deliver on time and to a high standard will be second nature. This role will put audience needs first and manage the creation of deliverables for key digital campaigns, uphold digital best practice and support the other members of the digital team.

Overall Purpose of the role

We're looking to help take our digital marketing to the next level. We've created this dedicated role for someone like you to be instrumental in helping us scale what we do in the digital marketing space. In this position you'll work across the digital team to help drive forward what our digital marketing can offer the organisation and the user. Working closely with Digital Marketing Manager, you'll help us deliver best-in-class outputs for our three charity brands and driving forward our performance across our channels.

Responsibilities

* Development of our paid digital media performance across our channels (including PPC, Display, Performance Max). Delivering bespoke campaign and always-on strategies on time and to a high standard.

* Manage the end-to-end process of bringing outstanding marketing and stewardship emails to life.

* Use your creativity and problem-solving skills to improve the effectiveness of our digital marketing for key organisational priorities, such as fundraising and brand.

* Working with our Digital Analyst to get under the skin of our digital results, turning that analysis into actionable insight and commentary to support stakeholder teams learning.

* You will work closely with the Email Marketing Lead to help them manage and deliver campaigns · You'll help deliver SEM strategies, working including keyword management and channel performance.

* You will be a champion for the user, their needs and their experience. You'll have the ability to think beyond just acquiring new supporters, helping build connected digital journeys.

* Help create and deliver a testing programme of work to continually improve our marketing and work with multiple team members, collaborating with colleagues and agencies to achieve shared goals.

* Be the steward of digital best practice, you'll help educate, guide and train colleagues on how we can best use our digital platforms.

Experience

* Experience with digital paid and owned marketing mix, including but not limited to paid social, PPC, display, email and SEO.

* You’ll have experience of forecasting, delivering, optimising and evaluating digital campaigns, based on KPIs and targets, running them on time and on budget.

* You’ll have direct experience with digital marketing platforms such as Meta ads manager as well as Bing and Google Ads platforms.

* You will have working knowledge of SEO tactics and how to deliver them and be an expert in devising and delivering high quality digital experiences.

Skills abilities and knowledge

* A working knowledge of ESPs, such as MailChimp or Emma and a great understanding of UX and digital best practice and be able to bring that to life.

* Experience of creating and cultivating great stakeholder and agency relationships.

* A commitment to our DEI principles and putting them into practice throughout your work.

* You’ll be proactive about staying updated one digital marketing news and trends.

Personal Attributes

* Strong written and verbal skills and excellent project management skills, with the ability to manage multiple deadlines

* Experience of working with budgets and targets.

* You will be comfortable feeding back to stakeholders and contributing to best practice learning sessions.

* You'll be a proactive and creative problem solver with a high attention to detail and natural collaborator, happy to share knowledge, successed and failures.

* An understanding of GDPR, PECR and how to ensure compliance.

Benefits

* Up to 12% employer pension contributions

* Annual personal development budget

* Annual health and wellbeing personal allowance

* Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.

* Health and wellbeing programme that offers optional free yearly health check-ups as well as support for healthy eating via fruit bowls and onsite lunch facilities.

* Agile working, flexible hours, and supportive IT kit.

* Shower facilities and bike lock area.

* Generous annual leave (27 days + bank holidays)

* Subsidies for glasses and Employee Assistance Programme