Digital Marketing Manager

Description:

Job Description

Our Client:
Our client is the UK’s leading provider of FMCG to petrol forecourts, convenience and retail sectors, committed to delivering high quality products and services. With over 40 years’ experience and 4,000 outlets nationwide they are looking for a Digital Marketing Manager to further increase online sales and e-commerce initiatives.

What’s in it for you / Benefits:
• Basic Salary: £30k per annum.
• Bonus Scheme: Attractive performance-based bonuses tied to sales targets.
• Health Insurance: Comprehensive coverage to keep you and your family healthy.
• Pension Plan: Secure your future with our robust pension plan.
• Paid Time Off: Generous paid time off and holidays to recharge and relax.
• Professional Development: Opportunities for growth and career advancement.
• Flexible Working Hours: Balance your work and personal life with flexible hours.
• Remote Work Options: Work from home as needed.
• Employee Discounts: Enjoy discounts on DSL products/services.
• PerkBox Membership: Access to a comprehensive benefits package that offers discounts, perks, and savings on a wide range of services and products.
• Progression Opportunities: Clear pathways for career growth and advancement within the company.
• Travel Opportunities: Assist our buying team on exciting trips to the Far East.

Role Overview:
As our Digital Marketing Manager, you'll be at the forefront of our digital and e-commerce strategies. You'll drive online sales, enhance our digital presence, and implement innovative marketing campaigns. This role is perfect for a digital marketing expert with over 5 years of experience, specializing in e-commerce.

Key Responsibilities:
• Strategic Development: Design and implement digital marketing strategies to boost online sales and e-commerce growth.
• Digital Presence Management: Oversee and optimize online presence across websites, social media platforms, email marketing, and digital advertising channels.
• Market Research: Conduct in-depth market analysis to identify trends, opportunities, and competitive insights.
• Campaign Management: Plan, execute, and manage multi-channel digital marketing campaigns, including SEO/SEM, PPC, email, social media, and content marketing.
• Performance Analysis: Monitor and analyze campaign performance and customer engagement metrics to refine strategies and maximize ROI.
• Collaborative Efforts: Work closely with sales and product teams to align marketing initiatives with business objectives.
• Content Oversight: Direct the creation and management of compelling digital content that drives engagement and conversions.
• KPI Tracking: Track, report, and optimize key performance indicators (KPIs) to ensure the effectiveness of digital marketing activities.
• Continuous Improvement: Stay abreast of the latest digital marketing trends, tools, and technologies to maintain a competitive edge.
• Budget Management: Effectively allocate and manage the digital marketing budget.

Qualifications and Skills:
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum of 5 years in digital marketing with a strong focus on e-commerce.
• Proven Success: Demonstrated success in driving online sales and achieving sales targets.
• Digital Expertise: Deep understanding of digital marketing channels, tools, and best practices.
• Technical Proficiency: Experience with SEO/SEM, PPC, email marketing, social media, and content marketing.
• Analytical Skills: Proficient in using analytics tools like Google Analytics, Google Ads, Facebook Ads, etc.
• Project Management: Strong organizational and project management skills.
• Communication: Excellent communication and interpersonal skills.
• Creativity: Innovative thinker with a knack for developing unique marketing strategies.

How to Apply:
If you are a passionate and results-driven digital marketing expert looking to make a significant impact, we would love to hear from you.
Please click apply or send your cv to (url removed). Or if you would like a confidential chat call Michael on (phone number removed).
Due to anticipated response only shortlisted candidates will be contacted. Good luck.

Proactive Staff is an equal opportunities Recruitment Business advertising on behalf of our client.

Skills:

Marketing
E-commerce
Project Management
Analytical Skills
Digital Expertise

Qualifications:

Bachelor's Marketing or Business degree
Digital Marketing experience
SEO/SEM, Email marketing, Content and Social Media Marketing knowledge

Keywords:

Marketing
E-commerce
Project Management
Analytical Skills
Digital Expertise
SEO
SEM
PPC