Digital Marketing Manager

Description:

Digital Marketing Manager

About us

Exam Papers Plus is one of the UK's best known names in 11+ and high-stakes exam preparation, trusted by over 100,000 families. Alongside Exam Papers Plus and Pretest Plus, we recently launched Exam Beacon, a learning platform that adapts to each child's learning profile.

About the role

You will run our digital marketing across all three brands, hands on: lifecycle email, CRM, tracking and reporting, creative, SEO and Meta. Paid search is run by an agency partner, and we plan to bring in an agency for brand identity and messaging. You manage both relationships, briefing them and holding them to account. Everything else you own and do yourself.

We want someone who works AI first, using tools like Claude and n8n to analyse performance, draft copy and automate the routine work, so your time goes on decisions and campaigns rather than admin.

You report to the Head of Operations. We are a small team, and the right person spots what needs doing and gets on with it.

We work in Google Ads, Microsoft Advertising, Meta, Customer(dot)io, Attio, GA4, Search Console, n8n, Claude and Outline. You should know most of these or close equivalents.

What you'll be responsible for:

Email: Lifecycle and campaign email across three brands (welcome, trial, winback, and seasonal pushes around the 11+ cycle), with segmentation and automated journeys in Customer(dot)io.
CRM: Owning Attio, keeping the data clean and making sure it works with Customer(dot)io.
Paid search: Managing our agency across £250,000 to £350,000 a year in Google and Microsoft Ads spend, setting priorities and holding them to account for results.
Tracking and reporting: Making sure conversion tracking and GA4 are trusted and producing a weekly performance report with your view on what moved and why.
SEO and GEO: Publishing pages where Search Console shows a gap, and helping our brands get cited in AI search tools.
Paid social and creative: Running Meta ads and producing campaign creative across channels with AI design tools, including assets for our paid search agency.
Automation and process: Automating routine work, and writing down calendars, briefs and how-tos so anyone can pick up the work.

What you'll bring

Several years in a hands-on B2C digital marketing role, ideally in-house and in subscription or ecommerce. Education or marketing to parents is a strong plus.
Solid experience running email yourself, including segmentation and automated journeys, in Customer(dot)io or similar.
Enough Google Ads knowledge to brief and challenge a paid search agency.
Comfort with CRM data, GA4 and Search Console, and the ability to explain results plainly.
An AI-first way of working: workflows or automations you have built, not just using a chatbot.
Clear writing for busy, often anxious parents, without overselling.
Good judgement on what moves the numbers, and a get-stuck-in attitude.

What success looks like

Within three months you own the email calendar across all three brands and have a working rhythm with our paid search agency.
The weekly report is something the business relies on.
Attio and Customer(dot)io are joined up, so we can see a family's journey from first visit to paying customer.
Routine work is automated, and you have delivered at least one project you spotted yourself.

Why join us

We are a well-established business going through real change: we have just launched Exam Beacon, we are rebuilding our sites onto one platform, and we are building out our in-house marketing. You would shape how marketing works here, with a leadership team that takes AI seriously and will back the tools you want to build.

What's on offer

£50,000 to £60,000 depending on experience
Permanent, full time, hybrid with two days a week in our Clerkenwell, London office
28 days' holiday, 5% employer pension and eligibility for the group bonus scheme
You must be based in the UK with the right to work here