Digital Marketing Executive (Website / SEO)

Description:

Digital Marketing Executive (Website / SEO)
Location: Hybrid, Birmingham – B24 9FD
Salary: £27,000 + Benefits!
Benefits: Home Working, Performance-Related Bonus, Pension, Life Assurance, Additional Holiday Purchase, Health Cash Plan, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources.
You have a genuine interest in Digital Marketing and will have experience with SEO industry programs such as Google Analytics, along with experience with other aspects of marketing including keyword research, social media and PPC!
ICA is the leading professional body for the global regulatory and financial crime compliance community.
CLT International specialises in the design and delivery of certificated professional qualifications in the field of trusts and estates and wealth management.
We are looking for analytical, logical and data hungry marketer to join our award-winning marketing team.
You will drive both organic and paid performance for the ICA and CLTI websites through SEO, content marketing, digital advertising (Search engines and social) and user Experience.
You will also support with the campaign planning and marketing of new and existing ICA and CLTI products across the whole marketing mix.
You will need experience working with content management systems and search engine optimisation.
Key Responsibilities of the Digital Marketing Executive include:
* Creating and optimising web pages on the ICA and CLTI websites
* Analysing statistics and trends via GA4
* Improving sites with tools such as Site Improve and SEM Rush
* Performing A/B testing with optimisation tools
* Keyword research
* Supporting with marketing campaigns for ICA and CLTI products including copy writing, digital asset and video creation
* Google and Bing AdWords advertising
* Support with the marketing of external and internal events
* Keeping on top of the latest digital marketing trends, researching competitors and suggesting ideas to improve our digital presence
In order to be successful in this role you will need:
* Experience in the same or similar role
* To be comfortable immersed in data, analysis and insight across multiple channels including, user experience, SEO, PPC, Social Media and more.
* A degree, professional qualification or marketing apprenticeship (Level 3+) is desirable
* Working knowledge of Google Analytics 4
* An excellent level of written English and creative writing skills
* Knowledge of CMS platforms and digital tools
* Creative design skills are an advantage but not essential
* Attention to detail and high quality of work
* To be highly collaborative and able to work as part of a team.
* Experience using a CRM is desirable
Before you go... Find what you’re looking for!
We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington PLC. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards