Details:
- Salary: £30,000 - 34,000 - Annum
- Location: Hay Mills City and Borough of Birmingham
- Date: 2 weeks ago
Description:
Digital Marketing Executive
Birmingham
Up to £34,000
Company Profile
A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.
What will you do as Digital Marketing Executive?
* Drive lead generation through best digital marketing practices to engage with target audiences
* Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners
* Manage the social media calendar
* Delivery of multi-channel digital campaigns that resonate with customer audiences
* Coordinate and collaborate with internal teams and agency partners to produce high-quality content
* Utilise tags and conversion tracking to monitor and improve lead journey
* Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates
* Track and optimise campaign performance and prepare KPI reports
* Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion
* Manage website updates including publishing new product pages, news, blog, case studies
* Coordinate requests for digital marketing support tickets from across the business
What do you need as Digital Marketing Executive?
* Experience in a similar B2B digital marketing role is essential
* Digital marketing qualification or marketing qualification is desirable
* Experience in the manufacturing industry is desirable
* Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads
* Working knowledge of social media scheduling tools such as Hootsuite
* Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)
What’s on offer?
* 25 days annual leave (plus bank holidays)
* Competitive salary
* Access to Employee Assistance Program
* Pension scheme
* Flexible working policy
* Free on-site parking
* Professional development and training
ID:- 7723