Digital Marketing Executive

Description:

At Finest Brands International, we have a wonderful opportunity for a Digital Marketing Executive to join us based either at our Leeds or Cardiff office, with the possibility for remote working!
This is a very exciting opportunity to work with a leading supplier of clothing, footwear and safety equipment to the equestrian and country/lifestyle sector. Interested? Read on to find out more…
Digital Marketing Executive
Leeds – able to commute to LS11 (remote working possible)
* Monday to Friday, 9:00am to 5pm - open to negotiation
* £25,000- £32,000 per annum dependent on experience
* Immediate interview and start available
* 20 days’ holiday plus Bank Holidays, Free on-site parking
Please Note: Applicants must be authorised to work in the UK
Finest Brands International, home to Toggi and Champion Riding Hats, is seeking a dedicated Digital Marketing Executive to drive our online presence and engagement strategies.
Details of the role:
The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a passion for digital marketing.
The Digital Marketing Executive will report directly to the Head of Marketing and be responsible for managing our various websites, digital marketing campaigns, and leading projects in the following areas:
Responsibilities:
* Deliver an acquisition strategy across all digital channels including PPC, Paid Social, SEO and Programmatic campaigns.
* Develop and implement email marketing campaigns, including segmentation, automation, and performance tracking. Build and monitor email automation workflows to enhance customer engagement and retention.
* Oversee PPC strategy, including keyword research, ad creation, and bid management.
* Implement an affiliate marketing program, including relationship management, and performance analysis.
* Work closely with the Brand Marketing Executive to create and optimise landing pages, improve product merchandising, and execute website projects.
* Collaborate with the Head of Marketing to prepare and analyse reports leveraging insights to optimise campaign strategies and achieve objectives.
* Identify trends and insights to optimise spend and performance across all digital channels.
About you:
* Proven experience in digital marketing, with a focus on email, social media, and PPC campaigns.
* Strong analytical skills with the ability to interpret data and generate actionable insights.
* Proficiency in Google Analytics, Shopify, NetSuite, Tag Manager, Search Console, Meta, Google Ads, and Klaviyo preferred but not essential.
* Experience managing affiliate marketing programs and email automation workflows.
* Knowledge of PPC strategies and best practices.
* Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
* Bachelor’s degree in digital marketing, business, or a related field preferred.
* Experience and a passion for horses is also beneficial.
Benefits:
* Competitive salary commensurate with experience
* Staff discount on our range of high-quality products
* Free, on-site parking
Sound interesting to you? Apply today to avoid missing out on this fantastic opportunity!
How to apply for the role:
If you have the skills and experience required for this position, click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents.
You must be authorised to work in the UK. No agencies please.
Other suitable skills and experience include Digital Marketing Executive, Social Media Manager, Digital Marketing Manager, Social Media Executive, Advertising, Ecommerce Manager, Web Analytics.
Please note: Due to the number of applications we receive, we are only able to contact those candidates that are successfully shortlisted for the position. If you do not hear from us within 7 days of your application, then unfortunately you have been unsuccessful