Details:
- Salary: £32,000 - 35,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Watford Hertfordshire
- Date: 1 week ago
Description:
Digital Marketing Coordinator
We are seeking a dynamic and results-driven Digital Marketing Coordinator to join our clients growing team within the engineering/manufacturing sector. Within this role, you will play a crucial role in developing and implementing digital marketing strategies to enhance our online presence and drive business growth. You will be supporting the Marketing Communications Manager, the job involves promoting our products and services through various digital channels to customers and prospects in the manufacturing sector
Benefits
* 25 days holiday, plus bank holidays per year
* Pension
* Life assurance
* Private medical
* Attractive benefits package
* Tangible results from your work, in an engaging environment
* A varied job role and a chance to try out new ideas
* The satisfaction of working for an international market leader who is committed to sustainable productivity solutions
* A varied job role and a chance to try out new ideas
* A supportive, knowledgeable and well-respected team
Job Description
Implement actions on the website to improve the visitor journey and increase web enquiries, including being part of the team responsible for the web chatbot playbooks
Write and dispatch email marketing campaigns, manage and deliver webinars and other automated campaigns
Project team member for the ongoing development of the E-commerce website
Liaising with the web developer, and implementing traffic-driving activities
Assist the marketing communications manager and intern as needed with other communications activities and projects such as strategic events & exhibitions
Coordinate and manage online advertising campaigns across various platforms.
Monitor ad performance and adjust strategies to maximize ROI.
Background/skills
Strong project management skills
A track record of successfully managing both fast turn-around and long-term projects at the same time
A genuine interest in digital marketing and a strong personal online profile
A team player who is good at networking but can also work well independently.
Inquisitive mind to solve problems and the ability to pick up and use new marketing tools & technologies.
Creative, accurate and with a good eye for detail.
Excellent written English to produce and proof-read high quality content
Experience working in a digital marketing role where you have used web content management systems, Marketo, Google Analytics 4 and/or Adobe Analytics.
Experience working within the industrial sector with technology driven products.
An ability to learn and use new digital tools and software to a high level.
Strong working knowledge of SEO and pay per click advertising.
Experience of managing & delivering campaigns within Marketo, including being able to develop/design marketing assets, web pages and sales collateral.
Expertise with working with Salesforce or equivalent CRM software.
A degree (or equivalent) in Advertising, media & communications; Marketing; Digital marketing or similar subject OR an unrelated degree plus strong work experience in digital marketing
Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, with a focus on B2B or technical industries.
Strong understanding of social media platforms, content creation, and digital advertising.
Proficient in SEO best practices and tools.
Experience with email marketing platforms and marketing automation.
Analytical mindset with the ability to interpret data and derive actionable insights.
Excellent communication and collaboration skills