CRM Marketing Manager

Description:

Are you passionate about building customer journeys that drive measurable business growth?

Our client, a global fintech business is seeking a Performance Marketing Specialist to join a high-performing growth marketing team responsible for driving customer engagement, retention, and revenue across key European markets.

This is a 12 month contract (with potential for extension) working on a hybrid basis (or remote basis if further afield) owning end-to-end lifecycle programs, shaping customer experiences at scale, and influencing the future of rewards, loyalty, and growth initiatives within a globally recognised fintech business.

What You'll Be Doing

Develop evergreen always on CRM campaigns that drive business outcomes
Manage audience segmentation and targeting to optimize campaign performance
Collaborate with leadership, finance, and analytics teams to align strategies and reporting
Oversee the delivery of seamless end to end experiences across channels (app, email, web, onsite)
Embed relevant content across customer lifecycle stages to address key needs
Driving growth in EU markets across the full lifecycle (Performance Marketing function)
Build out e2e journeys that encompass comprehension, triggers, incentives, referrals
Exposure to next best action roadmap and execution/optimization
Build out more programs that enhance the Rewards/Loyalty programAbout you:

CRM/ Performance Marketing Experience on Owned & Operated channels (Paid media would be highly desirable)
Analytical with comfort producing analytics
Experience using Adobe for customer journeys and Looker via Google
Test & Learn Mindset
You will have strong Fin Tech experience
Experience with business reporting would be highly desirable
Experience with setting up experiments (test/ control), ideal but not essentialWhy This Opportunity?

You will be part of a fantastic high performing team, owning growth initiatives across multiple European markets. You will build sophisticated lifecycle journeys that directly impact customer growth and retention and you will get to collaborate with talented marketers, product teams, analysts, and business leaders

If you're passionate about growth, customer lifecycle strategy, experimentation, and using data to create exceptional customer experiences, we'd love to hear from you