CRM Executive / Senior CRM Executive

Description:

CRM Executive / Senior CRM Executive

Liverpool | Salary: DOE | Full-time | Permanent

We're working with a growing business in Liverpool looking to add a CRM Executive or Senior CRM Executive to its marketing team.

This is a hands-on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention.

You'll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.

The Role

You'll be responsible for:

Managing the end-to-end delivery of CRM campaigns across multiple channels
Building, scheduling and optimising email campaigns
Developing and improving automated customer journeys
Creating targeted customer segments using behavioural and transactional data
Supporting CRM activity around key trading periods and campaigns
Working closely with Marketing, Ecommerce and Creative teams
Supporting customer retention and loyalty initiatives
Analysing campaign performance and identifying opportunities for improvement
Testing different audiences, messaging and customer journeys
Helping develop the wider CRM and retention strategyWhat We're Looking For

We're looking for someone with 1-2+ years' experience within CRM, retention, email marketing or a similar role.

You'll ideally have experience across areas such as:

CRM campaign management
Email marketing
Marketing automation
Customer segmentation
Automated journeys
Personalisation
Campaign analysis and reporting
A/B testing and optimisationExperience using Klaviyo or another CRM/ESP platform would be beneficial.

You'll need to be organised, commercially minded and comfortable managing multiple campaigns while working with different teams across the business.

What's On Offer

Competitive salary, depending on experience
Permanent, full-time position
Liverpool-based opportunity
Generous holiday allowance
Company bonus scheme
Employee discount
Additional company benefitsIf you're currently working within CRM and looking for an opportunity where you can take more ownership and continue developing your experience, I'd be keen to speak with you.

BH37338